post press specialties Archives - Post Press Specialties https://post-press.com/tag/post-press-specialties/ Finishing Strong Thu, 25 May 2023 21:56:01 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://post-press.com/wp-content/uploads/cropped-post_press_specialties-favicon-32x32.png post press specialties Archives - Post Press Specialties https://post-press.com/tag/post-press-specialties/ 32 32 Packaging Glossary: Key Terms Every Manufacturer Should Know https://post-press.com/packagingterms/?utm_source=rss&utm_medium=rss&utm_campaign=packagingterms Thu, 25 May 2023 21:33:39 +0000 https://post-press.com/?p=1672 In the fast-paced world of packaging, staying current with industry terminology is essential for effective communication and collaboration. Manufacturers and companies need to understand the latest terms to streamline processes,...

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]]> In the fast-paced world of packaging, staying current with industry terminology is essential for effective communication and collaboration. Manufacturers and companies need to understand the latest terms to streamline processes, foster innovation, and drive success. To help you stay informed, we’ve compiled a comprehensive glossary of key packaging terms that every manufacturer should be familiar with.

• Sustainable Packaging: This term encompasses materials, designs, and practices that minimize environmental impact throughout the packaging lifecycle. It includes concepts such as recyclability, compostability, biodegradability, renewable resources, and reduced carbon footprint.
• Flexible Packaging: This involves the use of lightweight and pliable materials like films, foils, and laminates, providing versatility in design, storage, and transportation. Flexible packaging offers benefits such as convenience, product protection, and reduced material usage.
• Rigid Packaging: Rigid packaging refers to firm and inflexible materials like plastic bottles, glass jars, or metal cans. It offers durability, structural integrity, and enhanced product visibility.
• Primary Packaging: This refers to the layer of packaging that directly contacts the product. It serves to protect the product during distribution and storage while providing necessary information and branding elements.
• Secondary Packaging: Secondary packaging includes the additional layers of packaging that surround the primary packaging. It provides additional protection during transportation, facilitates shelf display, and often serves as a marketing tool.
• Blister Packaging: Blister packaging consists of clear plastic cavities or pockets attached to a backing material. It is commonly used for pharmaceuticals, consumer electronics, and small retail items.
• Shelf-Ready Packaging (SRP): SRP is designed to optimize product display and stocking on retail shelves. It allows for easy identification, faster restocking, and reduced handling, enhancing overall efficiency.
• Child-Resistant Packaging (CRP): CRP incorporates features that prevent or delay young children from accessing potentially harmful substances. It is commonly used for pharmaceuticals, cleaning products, and chemicals.
• Tamper-Evident Packaging: Tamper-evident packaging includes features that indicate whether a product has been tampered with or opened before purchase. It provides consumers with a sense of security and protects the integrity of the product.

Partnering with a reliable and experienced packaging company is crucial for achieving high-quality results. Post Press Specialties is proud to offer a comprehensive range of print finishing services, including folding, gluing, binding, and die-cutting. With our recently installed Bobst Mastercut Die-cutter, we can provide even more precise and efficient die-cutting services, ensuring your printed materials stand out and leave a lasting impression.

Our commitment to quality, attention to detail, and investment in advanced equipment set us apart in the industry. We pride ourselves on delivering exceptional results and exceeding customer expectations. Whether you need packaging for 100,000 donut boxes or 300,000 oil filter boxes, we are here to help.

While we may not cover all packaging types, we can assist commercial printers or packaging printers with their unique requirements. If we can’t do it, perhaps we can help you find someone who can.
Experience the difference with Post Press Specialties and take your printed materials to the next level. Contact us today and let us help you finish strong!

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]]> Konica Minolta’s MGI JETvarnish 3D Evo Sets Post Press Apart from Competition https://post-press.com/konica-minoltas-mgi-jetvarnish-3d-evo-sets-post-press-apart-from-competition/?utm_source=rss&utm_medium=rss&utm_campaign=konica-minoltas-mgi-jetvarnish-3d-evo-sets-post-press-apart-from-competition Wed, 31 Aug 2022 18:06:44 +0000 https://post-press.com/?p=1490 Finisher Increases Capabilities and Enhances Client Jobs with New Equipment Ramsey, NJ, (July 28, 2022) Konica Minolta Business Solutions U.S.A., Inc. (Konica Minolta), a leader in industrial and commercial printing...

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]]> Finisher Increases Capabilities and Enhances Client Jobs with New Equipment

Ramsey, NJ, (July 28, 2022) Konica Minolta Business Solutions U.S.A., Inc. (Konica Minolta), a leader in industrial and commercial printing and packaging solutions, today announced the installation of its MGI JETvarnish 3D Evolution (Evo) 75 at Post Press Specialties (Post Press) in Independence, Missouri.

Post Press Specialties employees in front of their newly installed Konica Minolta MGI JETvarnish 3D Evolution (Evo) 75. Bottom Row (L to R): Andy Humble, President and Owner; Jacob Bagnell, Plant Manager. Top Row (L to R): Matt Jackson, Sales; Angela Graham, Accounting/HR; Dennis Robinson, Supervisor; Bowen Griffitt, Lead Estimator/Office Manager.


As a trade bindery, all of Post Press’ work comes from printers and marketing companies already printed and ready to be finished. Its impressive 170,000 square-foot facility houses dozens of die cutters and folders of various size and types, as well as film laminators, tippers, saddle stitchers, inserters, ink-jet systems and much more. The company produces high-end show pieces, from book covers and invitations to folded cartons and mailers, enhancing the work with its MGI Classic press. A huge advocate for MGI embellishment, Post Press educates its customers on what it can do for them on a job-by-job basis, such as using texture and depth to enhance their print.

Post Press was one of the first in North America to utilize MGI technology, and after reviewing other systems when looking to upgrade, chose Konica Minolta again, which resulted in the improvements they were seeking. The company can now take on work it previously had to turn away because its equipment was not a great fit for certain jobs. The MGI JETvarnish Evo’s scanner saves Post Press many hours in make readies, and with the help of the Corona Surface Treatment System (CSTS), it has fewer issues bonding to customer inks.

“At Post Press we strive to provide the best of bindery to our customer base. The MGI JETvarnish 3D Evo adds services I knew our clients could and would use, and we believe it sets us apart from other traditional trade binderies,” said Andy Humble, President and Owner of Post Press Specialties. “Customers have been very impressed with the detail that can be achieved with the foil and also how well it registers to their print. Our confidence in what the machine can do allows us to stand behind it when taking on new projects.”

“The versatility Post Press has created through its massive facility of finishing equipment is beyond impressive, and allows them to serve so many different types of customers. We are proud to be part of their operation,” said Bill Troxil, President, Industrial Print and Production Print Business, Konica Minolta. “Our ongoing partnership allows us to fulfill their needs as their business grows and evolves, and we couldn’t be more pleased at the awareness they are creating for embellishment by teaching their customers how it can enhance their printed products.”

Delivering dynamic performance for the most demanding applications, the MGI JETvarnish 3D Evolution (Evo) 75 gives extra added value and sensory dimensional textures to printed output. Available in two different widths – 52 x 120 cm/ 20 x 47” and 75 x 120 cm/ 29 x4 7” – the 3D printing series has been specially designed to offer digital and offset printers a scalable upgrade path for a full range of production environments and postpress applications. The MGI JETvarnish 3D Evolution employs the Artificial Intelligence SmartScanner (AIS), which uses AI to create an automatic varnish and hot foil registration for inkjet heads over the preprinted sheet.

Learn more about Konica Minolta’s MGI JETvarnish 3D Evolution (Evo) 75 here.

About Konica Minolta

Konica Minolta Business Solutions U.S.A., Inc. is a leader in industrial and commercial printing and packaging solutions. With a comprehensive portfolio of production print offerings, it delivers the latest innovations in printing, applications and expertise. Its All Covered IT Services division offers a range of IT strategy, support, and network security solutions across all verticals. Konica Minolta has been recognized as the #1 Brand for Customer Loyalty in the MFP Office Copier Market by Brand Keys for fifteen consecutive and is proud to be ranked on the Forbes 2021 America’s Best-in-State employers list. The company received Keypoint Intelligence’s BLI 2021 A3 Line of The Year Award and BLI 2021-2023 Most Color Consistent A3 Brand Award for its bizhub i-Series. Konica Minolta, Inc. has been named to the Dow Jones Sustainability World Index for nine years in a row. Konica Minolta partners with its customers to give shape to ideas and work to bring value to our society. For more information, please visit us online and follow Konica Minolta on Facebook, YouTube, LinkedIn and Twitter.

About Post Press Specialties

At Post Press Specialties, we know that speed and quality are essential for each and every job. Print finishing services are all we do, so we focus, and we work harder than anyone to provide you with quick and fair quotes, fast turnaround, and flawless finishing. We work around the clock to cut, fold, glue, and bind for you and your customers. Your deadlines are our deadlines. And we meet them with careful planning, precise scheduling, and first-rate production, treating your print finishing project with the utmost care. Your printing isn’t complete until it’s finished.

Post Press Specialties employees in front of their newly installed Konica Minolta MGI JETvarnish 3D Evolution (Evo) 75. Bottom Row (L to R): Andy Humble, President and Owner; Jacob Bagnell, Plant Manager. Top Row (L to R): Matt Jackson, Sales; Angela Graham, Accounting/HR; Dennis Robinson, Supervisor; Bowen Griffitt, Lead Estimator/Office Manager.

Konica Minolta Contact

Maggie Grande

Konica Minolta Business Solutions U.S.A., Inc.

+1 551-500-2659

mgrande@kmbs.konicaminolta.us

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]]> Increasing ROI by Personalizing Your Direct Mail with Variable Data https://post-press.com/increasing-roi-variable/?utm_source=rss&utm_medium=rss&utm_campaign=increasing-roi-variable Wed, 13 Jul 2022 18:15:00 +0000 http://post-press.com/?p=833 I’ll never forget that early fall day in 1969 when I came home from school and my mother handed me a letter from the United States Selective Service. I immediately...

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]]> I’ll never forget that early fall day in 1969 when I came home from school and my mother handed me a letter from the United States Selective Service. I immediately opened the impressively decorated 9” x 12” envelope and found a poster of Uncle Sam declaring he wanted me with my name prominently printed right next to his bony finger. Oddly, my mother did not express any sadness or anxiety, in fact, she grabbed the letter and started to laugh. Why did she react in this odd way? It was probably due to the fact that I was SIX!

Direct mail targeting has come a long way since the sixties. Brands have become so good at targeting their messages that we’ve come to expect a certain level of personalization and are disappointed when our expectations aren’t met. In order for brands to create this level of personal connection, they’re relying on complex segmenting approaches such as variable data printing.

What Is Variable Data Printing?

Variable data printing is a form of digital print production that allows for pinpoint customization. Instead of sending say, 10,000 identical direct mail pieces to customers, marketers can use variable data printing to create10,000 customized pieces in the same amount of time. Sending customized direct mail to each recipient raises conversion rates.

At Post Press Specialties we know how effective variable data printing can be. Using our state-of-the-art data aggregation processing systems, we can help you tailor a unique message for each member of your database. This goes far beyond simply printing unique address labels. Depending on how many data points you have, direct mail pieces can be fully customized for each prospect. For example, a university can target high school students and include references to their current high school, their fields of interest and even the clubs and associations they belong to. Images can be seamlessly altered and reflect particular points of interests to the recipient.

The Benefits of Variable Data Printing

Marketers are utilizing variable printing technology more than ever before. It’s easy to understand why when you consider the benefits:

Leveraging Data: why collect customer data if you aren’t going to use it? Variable data printing makes the most of reporting software, redemption rates, and other analytics by using that information to create tailored campaigns with greater impact and engagement.

Endless Customization: variable data printing goes beyond marketing segmentation to create hundreds or thousands of completely unique pieces for a single campaign.

Quick Turnaround: variable data printing doesn’t require each variation to be ordered, printed, and shipped separately. Instead, thousands of unique printed pieces are executed at mass production rates, making personalized marketing not just simple, but fast! Be assured that Post Press Specialties can meet your deadline.

Increased ROI: PODi and DMA data report that while response rates for non-personalized mail pieces average 2%, personalized pieces have a response rates of 6%—an increase of 300%!

Does it work?

 

 

  1. The vast majority of shoppers (86%) say that personalized marketing impacts their likelihood of making a purchase.
  2. 94% of marketing professionals across industries said personalization is “important,” “very important,” or “extremely important” for meeting current marketing objectives.
  3. Nearly a third of shoppers (31%) wish their shopping experience was more personalized.
  4. 67% of shoppers who’ve experienced personalized marketing are highly in favor of personalized offers based on past experiences.
  5. 96% of retailers believe that personalization influences what consumers buy.
  6. Only 39% of retailers currently send personalized product recommendations via email.
  7. Most brands claim that personalization is a part of their current marketing strategy, with 85% agreeing that their efforts are based on broad segmentation.
  8. Though personalized messages deliver six times higher transaction rates, only 30% of brands are sending them.
  9. 60% of marketers say they struggle to personalize content in real time, though 77% believe real-time personalization is crucial to marketing efforts.
  10. 73% of consumers prefer to purchase from brands that use personal information to create more relevant shopping experiences.
  11. 45% of online shoppers are more likely to patronize sites that make personalized recommendations.
  12. 40% of consumers buy more from retailers who personalize their shopping experience across all marketing channels.

The data tells a clear story: when it comes to direct mail marketing, it pays to personalize. Raise engagement rates and boost ROI by making variable data printing a central part of your marketing strategy. Not sure where to start? Post Press Specialties is happy to help! Call us today at 816-257-1919.

 

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]]> 6 Reasons Why Promotional Calendars Make Great Gifts https://post-press.com/6-reasons-why-promotional-calendars-make-great-gifts/?utm_source=rss&utm_medium=rss&utm_campaign=6-reasons-why-promotional-calendars-make-great-gifts Thu, 28 Oct 2021 01:42:09 +0000 https://post-press.com/?p=1399 The post 6 Reasons Why Promotional Calendars Make Great Gifts appeared first on Post Press Specialties.

]]>

You’ve probably noticed that here at Post Press Specialties we’re all about the latest technology, especially when it comes to post-press finishing. However, we can be a little “old school” too. Businesses have been giving away calendars for generations and we’ve helped hundreds of companies create beautiful promotional pieces that their customers love. In fact, they look forward to getting them every year.

Here are some reasons why calendars make great promotional giveaways.

  1. Display

According to the Advertising Specialty Institute (ASI), 76% of people who receive calendars display them prominently. Employees frequently refer to the calendars which will reaffirm your brand’s presence. A good calendar will keep your company “top of mind” with your customers.

  1. Lifespan

Yearly calendars are usually displayed for, wait for it,…..a YEAR. Your logo can be present every minute of every day for 365 days. That’s a pretty robust shelf life. Plus, you get an extra day of engagement every four years J.

  1. Cost

When you consider a calendar’s shelf-life, you’ll get your message in front of your customer for pennies a day. Even the most expensive calendars are extremely cost effective.

 

  1. Amazing Variety

Leave it to us to help you create a truly stunning calendar. We can add 3D spot varnish, foil embossing, die-cutting, etc. to your piece. The options are almost limitless.

 

  1. Personalization Options

With our variable printing capabilities, we can create personalized calendars for each of your customers. We’ll be happy to show you what we can do.

  1. Easy to use

The Promotional Products Association International’s (PPAI) Influence of Promotional Products on Consumer Behavior report noted that 50% of cellphone users admit they’ve never used the calendar function on their cell phones. This is especially true of people over 50. Printed calendars on the other hand will be used by everyone.

 

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]]> The Importance of Die Cutting! https://post-press.com/great-examples-of-die-cut-business-cards/?utm_source=rss&utm_medium=rss&utm_campaign=great-examples-of-die-cut-business-cards Sun, 05 Sep 2021 20:10:00 +0000 http://post-press.com/?p=1082 Great business cards not only share relevant information, they trigger an emotional response that engages the recipient and creates a positive reaction. Studies have shown that using tactile enhancements and...

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]]> Great business cards not only share relevant information, they trigger an emotional response that engages the recipient and creates a positive reaction. Studies have shown that using tactile enhancements and unique design elements can increase the shelf-life of a business card drastically. One way to create a unique and powerful business card is by using die-cutting. Post Press Specialties has been helping commercial printers create stunning award-winning print pieces for over 25 years. Here are some examples of how die-cutting can be used in the design and production of business cards.

Got a great idea, but need help executing it? We would love to help. Call Post Press Specialties at 816-257-1919.

(here’s a great article on the effectiveness of print enhancements)http://www.dpsmagazine.com/its-all-in-the-effects/

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]]> Post Press and the Post Office https://post-press.com/post-press-and-mailing-services/?utm_source=rss&utm_medium=rss&utm_campaign=post-press-and-mailing-services Mon, 19 Jul 2021 19:53:19 +0000 http://post-press.com/?p=842 Mailing Services is just another way Post Press Specialties helps commercial printers “Finish Strong” We’re putting the “Post” in “Post Office”. We’re proud to announce that we now offer a...

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]]> Mailing Services is just another way Post Press Specialties helps commercial printers “Finish Strong”

We’re putting the “Post” in “Post Office”. We’re proud to announce that we now offer a wide variety of mailing services, from addressing your pieces to delivering your completed campaign to our local post office…and everything in-between.

Post Press Specialties provides state-of-the-art mailing services that make it easy and affordable to create and process business-building direct mail campaigns. When combined with our print enhancement capabilities, our efficient and cost-effective mail processing services will assure the best possible presentation and delivery of your marketing message.

WE OFFER:

NCOA, CASS Certification:

We’ll make sure that your mailings are NCOA and CASS certified on the same day the mailing is sent, ensuring the highest deliverability, the best postal rate, and savings on lost postage.

Variable Data Addressing:

At Post Press Specialties we know how effective variable data printing can be. Using our state-of-the-art data aggregation processing systems, we can help you tailor a unique message for each member of your database. This goes far beyond simply printing unique address labels. Depending on how many data points you have, direct mail pieces can be fully customized for each prospect. For example, a university can target high school students and include references to their current high school, their fields of interest and even the clubs and associations they belong to.

List Processing:

The success of any mailing campaign depends on proper mailing list processing. Before a mailing project makes it to our production floor, our data processing staff prepares the mailing list using the best technology available. Our industry-leading mail processing software allows us to cleanse and prepare a mailing list to get our customers the lowest postage rate possible.

Distribution:

We’ll make sure that your campaign is delivered to the post office and is seamlessly processed. Let Post Press Specialties take all the stress out of distributing your next piece. You’ve got more important things to do.

 Print Enhancements:

At Post Press Specialties, we know that speed and quality are essential for each and every job. We’re experts in offering print enhancements that will add considerable value to your piece. We work around the clock to cut, fold, glue, varnish, and bind for you and your customers.

Call us today at 816-257-1919 and we’ll be happy to help you with your next job.

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]]> Post Press and Core Finishing Services https://post-press.com/post-press-core-finishing-services/?utm_source=rss&utm_medium=rss&utm_campaign=post-press-core-finishing-services Tue, 06 Jul 2021 18:39:40 +0000 http://post-press.com/?p=491 As soon as John Warnock created the PDF file in 1991, the printing industry began to undergo immense changes. The PDF allowed the reliable transfer and exchange of documents independent of...

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]]> As soon as John Warnock created the PDF file in 1991, the printing industry began to undergo immense changes. The PDF allowed the reliable transfer and exchange of documents independent of software, hardware, or any third party operating system. This had a huge impact on the way jobs were printed and finished. While Post Press Specialties has invested in the latest finishing technologies (see our Mgi Jet Varnish 3D Ifoil w/ Spot, Raised and Textured UV Capabilities and Young Shin 57” die-cutter) in order to accommodate our customers throughout this digital revolution, we have never lost sight of “core finishing services” that made us one of the Midwest’s largest binderies.

 

Here are just a few things we have been doing for commercial printers for over 25 years.

 

 

Folding

 

We like to tell our customers that they can “stop thinking in right angles”. In other words, we’ve become experts in folding printing jobs in an almost unlimited variety of ways. Not only can we do standard folds such as half, accordion, gate, French and letter folds, Post Press thrives on offering folding solutions for the most complex and difficult jobs.

 

 

Collating and Gathering

 

Need collating help? We will be happy to help. We can gather and collate all jobs, big or small. Nothing is too complex for Post press to handle. After gathering and collating we can offer the perfect binding solution when needed.

 

 

Binding

 

We’ve become experts in binding services. Here are a few of the techniques Post Press can help you with.

  • Perfect Binding: Pages are fixed to a cover or spine using glue. This process is commonly used for paperback books, magazines, telephone guides etc.
  • Saddle-stitching: Pages are bound by driving staples through the center of the spine of folded sheets. This wire binding technique is commonly used for magazines, newsletters, small catalogs, but is limited in the number of pages that can be bound.
  • Plastic Spiral Binding: a book or notebook binding in which a continuous spiral wire or plastic strip is passed through holes along one edge.
  • Wire O: A continuous wire is threaded through holes drilled or punched into a stack of sheets. Spiral binding is typically used for notebooks.
  • Loose-leaf binding: A set of holes is drilled in a stack of sheets which are then inserted into standard or customized ring binders or post binders. This binding technique is used for notebooks, presentations, financial reports, manuals or any other type of publication that require frequent updating.
  • Padding: the binding of a stack of sheets are bound using a flexible adhesive so that the sheets can easily be removed. Notepad are a typical example of padding.

 

 

Foil stamping

 

Foils can be a real “game changer” when applied to book or magazines covers. Studies show that foil stamping can add up to 45% engagement with end users. This is especially true for foils that reflect light and add a silvery or golden glow. We will be happy to show you how we can enhance your jobs.

.

Die cutting

 

Have you met our new Young Shin 57” Die-cutter yet? If not, give us a call at 816-257-1919 and we’ll be happy to show you around. You’ll be astounded at what this piece of equipment can do. We can almost die cut any shape imaginable. We’ve never met a rhombus, trapezoid or decagon we didn’t like.

 

 

Gluing and Tipping

 

Need to apply an adhesive on a printed piece? Need to affix a product on a direct mail offering? Post Press can help. Our experts can provide you with the perfect solution for your next gluing or tipping project.

 

 

Post Press has been serving commercial printers for over twenty years. Call us today at 816-257-1919 and we’ll be happy to help you “finish strong”.

 

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]]> Print Enhancements and Profitability https://post-press.com/print-enhancements-and-profitability/?utm_source=rss&utm_medium=rss&utm_campaign=print-enhancements-and-profitability Fri, 04 Jun 2021 16:26:00 +0000 http://post-press.com/?p=679 A recently published study by The Print Industries Market Information and Research Organization (PRIMIR) looked at print finishing services and their perceived and implied value. It’s clear that print enhancements...

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]]> A recently published study by The Print Industries Market Information and Research Organization (PRIMIR) looked at print finishing services and their perceived and implied value. It’s clear that print enhancements and profitability go hand-in-hand.

The study looked at 23 printing special effects, including glitter, gloss & matte, scents, scratch-off, glow-in-the dark, and textures printed with UV coatings and other specialty inks.

According to Hal Hinderliter who conducted the study, “Adding value to print is often touted as a way to improve the profitability of print service providers, but until now there has never been definitive research on the topic.” Hinderliter’s team surveyed 577 print service providers (PSPs), trade service providers (TSPs), print buyers, brand managers, and vendors through in-depth phone interviews.

Their findings are as follows (graphic courtesy of The Visual Media Alliance):

chartforweb

Post Press Specialties excels in offering the exact print finishing services that were deemed the most valuable. We’ve become one of the Midwest’s largest binderies by continuously reinvesting in our equipment and adding capacity. Here is just a small sampling of what we can do:

We have become one of the most respected binderies in the midwest by helping commercial printers maintain and increase profitability. Call us today at 816-257-1919 and we’ll be happy to help you with your next project, big or small. Drop us a line at: https://post-press.com/contact-us/

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]]> Keeping Our Customers Happy https://post-press.com/keeping-our-customers-happy/?utm_source=rss&utm_medium=rss&utm_campaign=keeping-our-customers-happy Fri, 05 Mar 2021 17:34:00 +0000 http://post-press.com/?p=671 Pretend that every single person you meet has a sign around his or her neck that says, ‘Make me feel important.’ Not only will you succeed in sales, you will...

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Pretend that every single person you meet has a sign around his or her neck that says, ‘Make me feel important.’ Not only will you succeed in sales, you will succeed in life.  -Mary Kay Ash

 

We all know that in the ultra competitive environment of commercial printing, keeping your customers happy is critical to the long-term success of any business. Retaining a high retention rate within your existing customer base is the foundation of all outstanding and prosperous enterprises. While this would seem like common sense, many businesses fall short and ultimately fail because they don’t have a winning strategy to enhance and cultivate customer loyalty.

 

At Post Press Specialties, we’re all about building long lasting relationships with our customers. Throughout our almost twenty five years of service to the commercial printing industry, we’ve found that great customer service, engagement and integrity are more than just the right things to do – they are also good for business.

 

We would like to share our “Great Eight” best practices and invite you to share some of yours.

 

 

 

  1. Values

Research from the Corporate Executive Board that included 7,000 consumers from across the U.S. found that of those consumers who said they had a strong relationship with a brand, 64 percent cited shared values as the primary reason. If you want loyal customers, you need to create real connections with them. While we’re one of the largest binderies in the Midwest, we’ve never lost our “small town” sensibility. Our doors are always open. Call Post Press Specialties at 816-257-1919 and we’ll be happy to take you on a tour of our plant.

 

  1. It’s not just sales, it’s education

In a recent research study from TARP Worldwide, they found that customers enjoy receiving helpful recommendations on new information and products that will help them achieve better results. We especially love to show our customers ways to reduce costs while keeping the integrity and outstanding quality of their print jobs intact. There isn’t a week that goes by that we don’t suggest a better (and often less expensive) way to finish a print piece.

  1. Customers enjoy businesses who know them

Numerous behavioral psychology studies have shown that everybody views their service experience as more positive when they don’t feel rushed or ignored. We have a personal relationship with all of our customers, big or small. We’ve become good friends with many of our clients.

 

  1. Teamwork

Countless case studies have made one thing clear when it comes to creating an efficient support system: You need to keep everybody in the loop. We pride ourselves on having many checks and balances during our quality control processes.

 

  1. Don’t run and hide from your mistakes

We’re not perfect. However, we know that when something does go wrong an apology isn’t enough. We take ownership of our errors and make it right. Commercial printing is a tough industry and we know what it takes to succeed. When mistakes do occur, we painstakingly search for the reason and correct our processes so it doesn’t happen again.

 

  1. We listen

Over the past twenty-five years, we’ve gotten to know what commercial printers need. Post Press Specialties has become one of the largest binderies in the Midwest by listening to our customers. We pride ourselves on offering the most up to date finishing techniques by investing in our equipment and workforce.

 

  1. We’re constantly upgrading

We never settle. We’re constantly adding new equipment to better serve the commercial printing industry. We’re especially excited with our two most recent additions: MGI Jet Varnish 3D Spot UV Coater and Young Shin 57” Die Cutter. Give us a call at 816-257-1919 and we’ll be happy to show you what these powerful machines can do.

 

  1. All our customers are VIP’s

We are committed to treating all of our customers, big or small, exactly the same. It doesn’t matter if you have a $100 or a $1,000,000 job. We’ll offer the same level of professionalism and expertise to everyone.

 

There are many tactics, but no shortcuts; we know that we can’t “hack” a business relationship. Offering the most comprehensive finishing services to the commercial printing industry is our mission. Call us at 816-257-1919 and we’ll be happy to discuss ways that we can help. “Finishing Strong” is all we do.

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]]> Thirteen effects and finishes that will enhance your next printed piece https://post-press.com/13-effects-finishes/?utm_source=rss&utm_medium=rss&utm_campaign=13-effects-finishes Mon, 12 Oct 2020 19:21:00 +0000 http://post-press.com/?p=847 In a recent study conducted by the Print Industries Market Information and Research Organization, researchers found that adding print effects and finishes can increase a printed piece’s shelf life up...

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]]> In a recent study conducted by the Print Industries Market Information and Research Organization, researchers found that adding print effects and finishes can increase a printed piece’s shelf life up to 49%. Arguably, shelf life is a key component in evaluating a campaign’s profitability. Post Press Specialties specializes in creating state-of-the-art finishing techniques that not only will increase engagement but its effectiveness as well.

Here are 13 effects and popular finishes that Post Press Specialties can help you with:

 

Gloss UV

Gloss UV coating provides a clear coating with a high gloss. Not only does gloss UV coating look great, it can help protect your piece..

UV coatings are a liquid-based, protectant coating that is applied and instantly cured with UV drying lamps. Compared to aqueous coatings, UV coatings provide an extreme-glossy finish and can deliver an abrasion- and rub-resistant performance.

 

Raised uv

A great way to add a tactile or more dramatic effect is by using a raised UV coating effect. Adding more coating volume brings more added dimension that can accentuate the art or graphic, as well as invite the consumer to engage and touch.

 

Pearlescent coating

If a luxurious shimmer appearance is what you’re looking for, then a pearlescent coating is the way to go. Pearlescent coatings can be either aqueous or UV-based. For UV-based coatings, a specific quantity of pearl additive is mixed with a gloss UV coating. Depending on the variation and size of the micron particle, the pearlescent coating can have a more dramatic or subtle effect. The AQ-based version of this coating is similar but is mixed with a gloss AQ coating and pearl additive.

 

Varnishes

Varnishes serve many purposes included being used as a protectant to the sheet and, in the case of a dull varnish, can be used to create great contrast (step-off) against a higher gloss.

Like coatings, varnishes can be applied to very specific areas (spot varnish) or can be applied to a large print area or the entire press sheet (flood varnish).

 

Grit

This coating is known for their coarse and rugged tactile effect. Although it is softer than a sheet of sandpaper, the reputation of this coating is the grittiest when it comes to tactile coating effects. The grip of the coating is useful as a non-slip surface and works well in applications for multi-use packaging.

 

Sandpaper

Sandpaper coatings are more subtle than grit coatings and provide only a slightly rough texture. The coating is similar to some unglazed clay work and gives plastics and paper products a slightly edgy feel.

In both coating applications, you can control the amount of texture that is applied on the sheet by the size of the billion cubic micron (BCM) rollers. The smaller the BCM rating of the coating roller, the lesser the amount of coating it can carry and be applied to the sheet and vice-versa for higher BCM’s.

Both grit and sandpaper can be used on a variety of substrates that allow for a stimulating tactile experience.

 

Embossing/debossing

Historically used to make a statement, embossing continues to be an assertion of elegance and luxury. Raising and depressing aspects of your packaging gives your customers a tactile experience. Use a contrasting material in your design to differentiate the surface of your material or bring a character to life

 

Hot foil

This effect is accomplished with a foil stamping machine that uses a metal plate that has been engraved with an image of the desired design required for the particular application. As the plate strikes a roll of foil film, it causes the foil to adhere to the plate. The metal plate then strikes the substrate that is to be imprinted and transfers the foil onto the area of the document requiring the metallic effect. The result is a document that has a highly reflective image with a bright and dense metallic appearance.

 

Metallic foil

Adding a metallic foil to your design provides variation in texture while starkly highlighting certain brand or graphical elements. Try combining foil with embossing or debossing to add depth to the product. The image on the right is an excellent example of a successful execution of an aggressive and impressive deboss with the use of metallic hot foil stamp. Observing closely, the real craftsmanship came with the ability to hold the adhesion of the hot foil stamp in the very fine areas of the snow flake, especially as a deboss was done as well.

 

Holographic foils

Using a holographic foil or rainbow foils gives the package or piece the ability to change color combinations when viewed at different angles. This is a great way to add a pop of color to solid packages. Holographic foils provide a fun and sophisticated flair to product packaging.

 

Clear foils

Having clear foils provide high reflectivity, yet allow the printed image to be seen underneath. This is particularly useful for foods, beverages, consumable products and health and beauty offerings. It can also be used to give customers a preview of a new product.

 

Micro-etching on foils

Foils used for security purposes may include geometrical shapes, patterns and even brand logos that shift as the viewer changes focus. Take advantage of the mesmerizing effect by using it in a solid block rather than a border or small stamp.

For security measures, a foil with micro-etching can help prevent counterfeiting of items such as high-value coupons (shown above) that could easily be duplicated, causing retailers major losses as manufacturers will not recompense fraudulent coupons.

Perfect for small or large accents, foil is a beautiful finish to catch customers’ eyes.

 

Die-cutting

Die-cutting, a post-press finish, allows packaging and print pieces to have unique cutouts that can vary from simple to extremely complex. From shapes to letters, die cutting draws attention to the dimensional nature of the piece and the character of the substrate itself.

 

We’ve been helping the commercial printing industry “finish strong” for over 25 years. Give Post Press Specialties a call at 816-257-1919 and we’ll be happy to talk to you about your next project.

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