• 41.5% of direct mail recipients either read or scan the mail they get.
• Direct mail requires 24% less cognitive effort to process than email.
• Direct mail recipients purchase 27% more items and spend 31% more money than people who don’t get that same piece of direct mail.
• Direct mail offers a 31% return on investment.
• 74.2% of American consumers say they prefer being contacted by brands via direct mail because they can read it whenever they want.

Not to mention (which we will):

• 41% of Americans of all ages look forward to checking their mail each day.
• 58% of the mail American households receive is marketing mail.
• Oversized envelopes have the highest response rate: 5%
• 59% of US respondents say they enjoy getting mail from brands about new products.

And most importantly:

• 44.2% of direct mail recipients either read or scan the mail they get.
• Advertising mail is kept in a household for 16 days on average.
• 63% of catalog recipients visit the website of the company that mailed them the catalog.
• Direct mail recipients purchased 28% more items and spent 29% more money than people who didn’t get that piece of direct mail.
• 77% of American consumers say they prefer being contacted by brands via direct mail because they can read it whenever they want.

and let’s repeat:

• Direct mail offers a 31% return on investment.

Some studies have shown that direct mail ROI can increase up to 30% by using print enhancements like the ones Post Press Specialties has been providing commercial printers for over 25 years.

Give us a call at 816-257-1919 and we’ll be happy to discuss how we can make your next direct mail project a success.

The post Direct Mail: Statistics to Write Home About! appeared first on Post Press Specialties.

Here are just a few things we have been doing for commercial printers for over 25 years.

Folding

We like to tell our customers that they can “stop thinking in right angles”. In other words, we’ve become experts in folding printing jobs in an almost unlimited variety of ways. Not only can we do standard folds such as half, accordion, gate, French and letter folds, Post Press thrives on offering folding solutions for the most complex and difficult jobs.

Collating and Gathering

Need collating help? We will be happy to help. We can gather and collate all jobs, big or small. Nothing is too complex for Post press to handle. After gathering and collating we can offer the perfect binding solution when needed.

Binding

We’ve become experts in binding services. Here are a few of the techniques Post Press can help you with.

• Perfect Binding: Pages are fixed to a cover or spine using glue. This process is commonly used for paperback books, magazines, telephone guides etc.
• Saddle-stitching: Pages are bound by driving staples through the center of the spine of folded sheets. This wire binding technique is commonly used for magazines, newsletters, small catalogs, but is limited in the number of pages that can be bound.
• Plastic Spiral Binding: a book or notebook binding in which a continuous spiral wire or plastic strip is passed through holes along one edge.
• Wire O: A continuous wire is threaded through holes drilled or punched into a stack of sheets. Spiral binding is typically used for notebooks.
• Loose-leaf binding: A set of holes is drilled in a stack of sheets which are then inserted into standard or customized ring binders or post binders. This binding technique is used for notebooks, presentations, financial reports, manuals or any other type of publication that require frequent updating.
• Padding: the binding of a stack of sheets are bound using a flexible adhesive so that the sheets can easily be removed. Notepad are a typical example of padding.

Foil stamping

Foils can be a real “game changer” when applied to book or magazines covers. Studies show that foil stamping can add up to 45% engagement with end users. This is especially true for foils that reflect light and add a silvery or golden glow. We will be happy to show you how we can enhance your jobs.

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Die cutting

Have you met our new Young Shin 57” Die-cutter yet? If not, give us a call at 816-257-1919 and we’ll be happy to show you around. You’ll be astounded at what this piece of equipment can do. We can almost die cut any shape imaginable. We’ve never met a rhombus, trapezoid or decagon we didn’t like.

Gluing and Tipping

Need to apply an adhesive on a printed piece? Need to affix a product on a direct mail offering? Post Press can help. Our experts can provide you with the perfect solution for your next gluing or tipping project.

Post Press has been serving commercial printers for over twenty years. Call us today at 816-257-1919 and we’ll be happy to help you “finish strong”.

The post Post Press and Core Finishing Services appeared first on Post Press Specialties.