Here are just a few things we have been doing for commercial printers for over 25 years.

Folding

We like to tell our customers that they can “stop thinking in right angles”. In other words, we’ve become experts in folding printing jobs in an almost unlimited variety of ways. Not only can we do standard folds such as half, accordion, gate, French and letter folds, Post Press thrives on offering folding solutions for the most complex and difficult jobs.

Collating and Gathering

Need collating help? We will be happy to help. We can gather and collate all jobs, big or small. Nothing is too complex for Post press to handle. After gathering and collating we can offer the perfect binding solution when needed.

Binding

We’ve become experts in binding services. Here are a few of the techniques Post Press can help you with.

• Perfect Binding: Pages are fixed to a cover or spine using glue. This process is commonly used for paperback books, magazines, telephone guides etc.
• Saddle-stitching: Pages are bound by driving staples through the center of the spine of folded sheets. This wire binding technique is commonly used for magazines, newsletters, small catalogs, but is limited in the number of pages that can be bound.
• Plastic Spiral Binding: a book or notebook binding in which a continuous spiral wire or plastic strip is passed through holes along one edge.
• Wire O: A continuous wire is threaded through holes drilled or punched into a stack of sheets. Spiral binding is typically used for notebooks.
• Loose-leaf binding: A set of holes is drilled in a stack of sheets which are then inserted into standard or customized ring binders or post binders. This binding technique is used for notebooks, presentations, financial reports, manuals or any other type of publication that require frequent updating.
• Padding: the binding of a stack of sheets are bound using a flexible adhesive so that the sheets can easily be removed. Notepad are a typical example of padding.

Foil stamping

Foils can be a real “game changer” when applied to book or magazines covers. Studies show that foil stamping can add up to 45% engagement with end users. This is especially true for foils that reflect light and add a silvery or golden glow. We will be happy to show you how we can enhance your jobs.

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Die cutting

Have you met our new Young Shin 57” Die-cutter yet? If not, give us a call at 816-257-1919 and we’ll be happy to show you around. You’ll be astounded at what this piece of equipment can do. We can almost die cut any shape imaginable. We’ve never met a rhombus, trapezoid or decagon we didn’t like.

Gluing and Tipping

Need to apply an adhesive on a printed piece? Need to affix a product on a direct mail offering? Post Press can help. Our experts can provide you with the perfect solution for your next gluing or tipping project.

Post Press has been serving commercial printers for over twenty years. Call us today at 816-257-1919 and we’ll be happy to help you “finish strong”.

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Here are 13 effects and popular finishes that Post Press Specialties can help you with:

Gloss UV

Gloss UV coating provides a clear coating with a high gloss. Not only does gloss UV coating look great, it can help protect your piece..

UV coatings are a liquid-based, protectant coating that is applied and instantly cured with UV drying lamps. Compared to aqueous coatings, UV coatings provide an extreme-glossy finish and can deliver an abrasion- and rub-resistant performance.

Raised uv

A great way to add a tactile or more dramatic effect is by using a raised UV coating effect. Adding more coating volume brings more added dimension that can accentuate the art or graphic, as well as invite the consumer to engage and touch.

Pearlescent coating

If a luxurious shimmer appearance is what you’re looking for, then a pearlescent coating is the way to go. Pearlescent coatings can be either aqueous or UV-based. For UV-based coatings, a specific quantity of pearl additive is mixed with a gloss UV coating. Depending on the variation and size of the micron particle, the pearlescent coating can have a more dramatic or subtle effect. The AQ-based version of this coating is similar but is mixed with a gloss AQ coating and pearl additive.

Varnishes

Varnishes serve many purposes included being used as a protectant to the sheet and, in the case of a dull varnish, can be used to create great contrast (step-off) against a higher gloss.

Like coatings, varnishes can be applied to very specific areas (spot varnish) or can be applied to a large print area or the entire press sheet (flood varnish).

Grit

This coating is known for their coarse and rugged tactile effect. Although it is softer than a sheet of sandpaper, the reputation of this coating is the grittiest when it comes to tactile coating effects. The grip of the coating is useful as a non-slip surface and works well in applications for multi-use packaging.

Sandpaper

Sandpaper coatings are more subtle than grit coatings and provide only a slightly rough texture. The coating is similar to some unglazed clay work and gives plastics and paper products a slightly edgy feel.

In both coating applications, you can control the amount of texture that is applied on the sheet by the size of the billion cubic micron (BCM) rollers. The smaller the BCM rating of the coating roller, the lesser the amount of coating it can carry and be applied to the sheet and vice-versa for higher BCM’s.

Both grit and sandpaper can be used on a variety of substrates that allow for a stimulating tactile experience.

Embossing/debossing

Historically used to make a statement, embossing continues to be an assertion of elegance and luxury. Raising and depressing aspects of your packaging gives your customers a tactile experience. Use a contrasting material in your design to differentiate the surface of your material or bring a character to life

Hot foil

This effect is accomplished with a foil stamping machine that uses a metal plate that has been engraved with an image of the desired design required for the particular application. As the plate strikes a roll of foil film, it causes the foil to adhere to the plate. The metal plate then strikes the substrate that is to be imprinted and transfers the foil onto the area of the document requiring the metallic effect. The result is a document that has a highly reflective image with a bright and dense metallic appearance.

Metallic foil

Adding a metallic foil to your design provides variation in texture while starkly highlighting certain brand or graphical elements. Try combining foil with embossing or debossing to add depth to the product. The image on the right is an excellent example of a successful execution of an aggressive and impressive deboss with the use of metallic hot foil stamp. Observing closely, the real craftsmanship came with the ability to hold the adhesion of the hot foil stamp in the very fine areas of the snow flake, especially as a deboss was done as well.

Holographic foils

Using a holographic foil or rainbow foils gives the package or piece the ability to change color combinations when viewed at different angles. This is a great way to add a pop of color to solid packages. Holographic foils provide a fun and sophisticated flair to product packaging.

Clear foils

Having clear foils provide high reflectivity, yet allow the printed image to be seen underneath. This is particularly useful for foods, beverages, consumable products and health and beauty offerings. It can also be used to give customers a preview of a new product.

Micro-etching on foils

Foils used for security purposes may include geometrical shapes, patterns and even brand logos that shift as the viewer changes focus. Take advantage of the mesmerizing effect by using it in a solid block rather than a border or small stamp.

For security measures, a foil with micro-etching can help prevent counterfeiting of items such as high-value coupons (shown above) that could easily be duplicated, causing retailers major losses as manufacturers will not recompense fraudulent coupons.

Perfect for small or large accents, foil is a beautiful finish to catch customers’ eyes.

Die-cutting

Die-cutting, a post-press finish, allows packaging and print pieces to have unique cutouts that can vary from simple to extremely complex. From shapes to letters, die cutting draws attention to the dimensional nature of the piece and the character of the substrate itself.

We’ve been helping the commercial printing industry “finish strong” for over 25 years. Give Post Press Specialties a call at 816-257-1919 and we’ll be happy to talk to you about your next project.

The post Thirteen effects and finishes that will enhance your next printed piece appeared first on Post Press Specialties.

In their executive summary, the FSAE concluded that:

“There are clear advantages to foil stamping on packaging, in terms of attracting attention faster and retaining attention on packaging longer than identical packages without foil stamping.”

They went on to say:

“Overall, this pilot experiment clearly indicates that foil stamping on packaging provides real benefits concerning consumer attention on packaging.”

This is why many industries utilize foil stamping for their B2B marketing and packaging. Next time you are in a grocery story, take note of the many products that are using this technique. In marketing, first impressions are key, and a product marketed in a foil-stamped package may have a higher perceived quality and value than one in a standard package. In addition to increasing the perceived value, foil also draws attention, which can make a particular product stand out among a crowd of competition.

Consider the findings of Thales S. Teixeira in his white paper, The Rising Cost of Consumer Attention: Why You Should Care, and What You Can Do about It (Harvard Business School).

Teixeira concludes that:

 “Attention is a necessary ingredient for effective advertising. The market for consumer attention (or “eyeballs”) has become so competitive that attention can be regarded as a currency. The rising cost of this ingredient in the marketplace is causing marketers to waste money on costly attention sources or reduce their investment in promoting their brands. Instead, they should be thinking about how to “buy” cheaper attention and how to use it more effectively.”

Simply put, brands that are successful attract consumers and keep them engaged. Hot foil stamping is a cost effective way to achieve that goal. Over the last twenty-five years, Post Press Specialties has created stunning and effective pieces on a multitude of different stocks and substrates. Shiny gold, silver and other metallic foils are sure to grab attention in even the most crowded retail spaces. Foil stamping will not only help your product stand out, but it will also add a touch of elegance that will appeal to many consumers. We offer a wide selection of foil colors, finishes and effects from which to choose, to help individualize the style of your product packaging.

Over the last two and one half decades we have foil stamped business cards, booklet covers, pocket folders, stationery, holiday cards, invitations, labels, seals and postcards. Call one of the largest binderies in the Midwest, Post Press Specialties at 816-257-1919 and we’ll be happy to discuss your next project. We’ll help you finish what you’ve started.

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