die-cutting Archives - Post Press Specialties https://post-press.com/tag/die-cutting/ Finishing Strong Thu, 25 May 2023 21:56:01 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://post-press.com/wp-content/uploads/cropped-post_press_specialties-favicon-32x32.png die-cutting Archives - Post Press Specialties https://post-press.com/tag/die-cutting/ 32 32 Packaging Glossary: Key Terms Every Manufacturer Should Know https://post-press.com/packagingterms/?utm_source=rss&utm_medium=rss&utm_campaign=packagingterms Thu, 25 May 2023 21:33:39 +0000 https://post-press.com/?p=1672 In the fast-paced world of packaging, staying current with industry terminology is essential for effective communication and collaboration. Manufacturers and companies need to understand the latest terms to streamline processes,...

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]]> In the fast-paced world of packaging, staying current with industry terminology is essential for effective communication and collaboration. Manufacturers and companies need to understand the latest terms to streamline processes, foster innovation, and drive success. To help you stay informed, we’ve compiled a comprehensive glossary of key packaging terms that every manufacturer should be familiar with.

• Sustainable Packaging: This term encompasses materials, designs, and practices that minimize environmental impact throughout the packaging lifecycle. It includes concepts such as recyclability, compostability, biodegradability, renewable resources, and reduced carbon footprint.
• Flexible Packaging: This involves the use of lightweight and pliable materials like films, foils, and laminates, providing versatility in design, storage, and transportation. Flexible packaging offers benefits such as convenience, product protection, and reduced material usage.
• Rigid Packaging: Rigid packaging refers to firm and inflexible materials like plastic bottles, glass jars, or metal cans. It offers durability, structural integrity, and enhanced product visibility.
• Primary Packaging: This refers to the layer of packaging that directly contacts the product. It serves to protect the product during distribution and storage while providing necessary information and branding elements.
• Secondary Packaging: Secondary packaging includes the additional layers of packaging that surround the primary packaging. It provides additional protection during transportation, facilitates shelf display, and often serves as a marketing tool.
• Blister Packaging: Blister packaging consists of clear plastic cavities or pockets attached to a backing material. It is commonly used for pharmaceuticals, consumer electronics, and small retail items.
• Shelf-Ready Packaging (SRP): SRP is designed to optimize product display and stocking on retail shelves. It allows for easy identification, faster restocking, and reduced handling, enhancing overall efficiency.
• Child-Resistant Packaging (CRP): CRP incorporates features that prevent or delay young children from accessing potentially harmful substances. It is commonly used for pharmaceuticals, cleaning products, and chemicals.
• Tamper-Evident Packaging: Tamper-evident packaging includes features that indicate whether a product has been tampered with or opened before purchase. It provides consumers with a sense of security and protects the integrity of the product.

Partnering with a reliable and experienced packaging company is crucial for achieving high-quality results. Post Press Specialties is proud to offer a comprehensive range of print finishing services, including folding, gluing, binding, and die-cutting. With our recently installed Bobst Mastercut Die-cutter, we can provide even more precise and efficient die-cutting services, ensuring your printed materials stand out and leave a lasting impression.

Our commitment to quality, attention to detail, and investment in advanced equipment set us apart in the industry. We pride ourselves on delivering exceptional results and exceeding customer expectations. Whether you need packaging for 100,000 donut boxes or 300,000 oil filter boxes, we are here to help.

While we may not cover all packaging types, we can assist commercial printers or packaging printers with their unique requirements. If we can’t do it, perhaps we can help you find someone who can.
Experience the difference with Post Press Specialties and take your printed materials to the next level. Contact us today and let us help you finish strong!

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]]> 6 Reasons Why Promotional Calendars Make Great Gifts https://post-press.com/6-reasons-why-promotional-calendars-make-great-gifts/?utm_source=rss&utm_medium=rss&utm_campaign=6-reasons-why-promotional-calendars-make-great-gifts Thu, 28 Oct 2021 01:42:09 +0000 https://post-press.com/?p=1399 The post 6 Reasons Why Promotional Calendars Make Great Gifts appeared first on Post Press Specialties.

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You’ve probably noticed that here at Post Press Specialties we’re all about the latest technology, especially when it comes to post-press finishing. However, we can be a little “old school” too. Businesses have been giving away calendars for generations and we’ve helped hundreds of companies create beautiful promotional pieces that their customers love. In fact, they look forward to getting them every year.

Here are some reasons why calendars make great promotional giveaways.

  1. Display

According to the Advertising Specialty Institute (ASI), 76% of people who receive calendars display them prominently. Employees frequently refer to the calendars which will reaffirm your brand’s presence. A good calendar will keep your company “top of mind” with your customers.

  1. Lifespan

Yearly calendars are usually displayed for, wait for it,…..a YEAR. Your logo can be present every minute of every day for 365 days. That’s a pretty robust shelf life. Plus, you get an extra day of engagement every four years J.

  1. Cost

When you consider a calendar’s shelf-life, you’ll get your message in front of your customer for pennies a day. Even the most expensive calendars are extremely cost effective.

 

  1. Amazing Variety

Leave it to us to help you create a truly stunning calendar. We can add 3D spot varnish, foil embossing, die-cutting, etc. to your piece. The options are almost limitless.

 

  1. Personalization Options

With our variable printing capabilities, we can create personalized calendars for each of your customers. We’ll be happy to show you what we can do.

  1. Easy to use

The Promotional Products Association International’s (PPAI) Influence of Promotional Products on Consumer Behavior report noted that 50% of cellphone users admit they’ve never used the calendar function on their cell phones. This is especially true of people over 50. Printed calendars on the other hand will be used by everyone.

 

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]]> The Importance of Die Cutting! https://post-press.com/great-examples-of-die-cut-business-cards/?utm_source=rss&utm_medium=rss&utm_campaign=great-examples-of-die-cut-business-cards Sun, 05 Sep 2021 20:10:00 +0000 http://post-press.com/?p=1082 Great business cards not only share relevant information, they trigger an emotional response that engages the recipient and creates a positive reaction. Studies have shown that using tactile enhancements and...

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]]> Great business cards not only share relevant information, they trigger an emotional response that engages the recipient and creates a positive reaction. Studies have shown that using tactile enhancements and unique design elements can increase the shelf-life of a business card drastically. One way to create a unique and powerful business card is by using die-cutting. Post Press Specialties has been helping commercial printers create stunning award-winning print pieces for over 25 years. Here are some examples of how die-cutting can be used in the design and production of business cards.

Got a great idea, but need help executing it? We would love to help. Call Post Press Specialties at 816-257-1919.

(here’s a great article on the effectiveness of print enhancements)http://www.dpsmagazine.com/its-all-in-the-effects/

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]]> Thirteen effects and finishes that will enhance your next printed piece https://post-press.com/13-effects-finishes/?utm_source=rss&utm_medium=rss&utm_campaign=13-effects-finishes Mon, 12 Oct 2020 19:21:00 +0000 http://post-press.com/?p=847 In a recent study conducted by the Print Industries Market Information and Research Organization, researchers found that adding print effects and finishes can increase a printed piece’s shelf life up...

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]]> In a recent study conducted by the Print Industries Market Information and Research Organization, researchers found that adding print effects and finishes can increase a printed piece’s shelf life up to 49%. Arguably, shelf life is a key component in evaluating a campaign’s profitability. Post Press Specialties specializes in creating state-of-the-art finishing techniques that not only will increase engagement but its effectiveness as well.

Here are 13 effects and popular finishes that Post Press Specialties can help you with:

 

Gloss UV

Gloss UV coating provides a clear coating with a high gloss. Not only does gloss UV coating look great, it can help protect your piece..

UV coatings are a liquid-based, protectant coating that is applied and instantly cured with UV drying lamps. Compared to aqueous coatings, UV coatings provide an extreme-glossy finish and can deliver an abrasion- and rub-resistant performance.

 

Raised uv

A great way to add a tactile or more dramatic effect is by using a raised UV coating effect. Adding more coating volume brings more added dimension that can accentuate the art or graphic, as well as invite the consumer to engage and touch.

 

Pearlescent coating

If a luxurious shimmer appearance is what you’re looking for, then a pearlescent coating is the way to go. Pearlescent coatings can be either aqueous or UV-based. For UV-based coatings, a specific quantity of pearl additive is mixed with a gloss UV coating. Depending on the variation and size of the micron particle, the pearlescent coating can have a more dramatic or subtle effect. The AQ-based version of this coating is similar but is mixed with a gloss AQ coating and pearl additive.

 

Varnishes

Varnishes serve many purposes included being used as a protectant to the sheet and, in the case of a dull varnish, can be used to create great contrast (step-off) against a higher gloss.

Like coatings, varnishes can be applied to very specific areas (spot varnish) or can be applied to a large print area or the entire press sheet (flood varnish).

 

Grit

This coating is known for their coarse and rugged tactile effect. Although it is softer than a sheet of sandpaper, the reputation of this coating is the grittiest when it comes to tactile coating effects. The grip of the coating is useful as a non-slip surface and works well in applications for multi-use packaging.

 

Sandpaper

Sandpaper coatings are more subtle than grit coatings and provide only a slightly rough texture. The coating is similar to some unglazed clay work and gives plastics and paper products a slightly edgy feel.

In both coating applications, you can control the amount of texture that is applied on the sheet by the size of the billion cubic micron (BCM) rollers. The smaller the BCM rating of the coating roller, the lesser the amount of coating it can carry and be applied to the sheet and vice-versa for higher BCM’s.

Both grit and sandpaper can be used on a variety of substrates that allow for a stimulating tactile experience.

 

Embossing/debossing

Historically used to make a statement, embossing continues to be an assertion of elegance and luxury. Raising and depressing aspects of your packaging gives your customers a tactile experience. Use a contrasting material in your design to differentiate the surface of your material or bring a character to life

 

Hot foil

This effect is accomplished with a foil stamping machine that uses a metal plate that has been engraved with an image of the desired design required for the particular application. As the plate strikes a roll of foil film, it causes the foil to adhere to the plate. The metal plate then strikes the substrate that is to be imprinted and transfers the foil onto the area of the document requiring the metallic effect. The result is a document that has a highly reflective image with a bright and dense metallic appearance.

 

Metallic foil

Adding a metallic foil to your design provides variation in texture while starkly highlighting certain brand or graphical elements. Try combining foil with embossing or debossing to add depth to the product. The image on the right is an excellent example of a successful execution of an aggressive and impressive deboss with the use of metallic hot foil stamp. Observing closely, the real craftsmanship came with the ability to hold the adhesion of the hot foil stamp in the very fine areas of the snow flake, especially as a deboss was done as well.

 

Holographic foils

Using a holographic foil or rainbow foils gives the package or piece the ability to change color combinations when viewed at different angles. This is a great way to add a pop of color to solid packages. Holographic foils provide a fun and sophisticated flair to product packaging.

 

Clear foils

Having clear foils provide high reflectivity, yet allow the printed image to be seen underneath. This is particularly useful for foods, beverages, consumable products and health and beauty offerings. It can also be used to give customers a preview of a new product.

 

Micro-etching on foils

Foils used for security purposes may include geometrical shapes, patterns and even brand logos that shift as the viewer changes focus. Take advantage of the mesmerizing effect by using it in a solid block rather than a border or small stamp.

For security measures, a foil with micro-etching can help prevent counterfeiting of items such as high-value coupons (shown above) that could easily be duplicated, causing retailers major losses as manufacturers will not recompense fraudulent coupons.

Perfect for small or large accents, foil is a beautiful finish to catch customers’ eyes.

 

Die-cutting

Die-cutting, a post-press finish, allows packaging and print pieces to have unique cutouts that can vary from simple to extremely complex. From shapes to letters, die cutting draws attention to the dimensional nature of the piece and the character of the substrate itself.

 

We’ve been helping the commercial printing industry “finish strong” for over 25 years. Give Post Press Specialties a call at 816-257-1919 and we’ll be happy to talk to you about your next project.

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]]> Make More Cents, By Using All Senses https://post-press.com/make-more-cents-by-using-all-senses/?utm_source=rss&utm_medium=rss&utm_campaign=make-more-cents-by-using-all-senses Sat, 07 Mar 2020 16:47:00 +0000 http://post-press.com/?p=737 In 1965, 3M became the first company to experiment with sensory enhanced printing. While developing microencapsulation for their carbonless paper products, the 3M engineers discovered that they could create a...

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]]> Kansas book binderies , bindery

Post Press Kansas commercial printing company and print finishing services.

In 1965, 3M became the first company to experiment with sensory enhanced printing. While developing microencapsulation for their carbonless paper products, the 3M engineers discovered that they could create a coating that would release an odor when scratched. The result was the advent of “scratch and sniff” technology and the birth of sensory branding.

Over the last fifty years, advertisers have tried to appeal to all five senses by incorporating sensory cues in their marketing. According to a research commissioned by Martin Lindstrom, brand consultant and author of Brand Sense – Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound, media that appeal to multiple senses can increase brand impact and engagement by more than 70 percent.

Creating impactful printing that engages multiple senses poses a big challenge for marketing managers, especially those who have limited budgets. Thankfully, advances in print finishing techniques have driven down the cost of sensory print enhancements. Print is no longer static and strictly 2-dimensional. For twenty-five years, Post Press Specialties has helped commercial printers create pieces that engage multiple senses, especially touch.

 

See Me, Feel Me

A 2015 report from the Shullman Research Center, articulates the effect touch has on purchases. Forty-eight percent of respondents reported that they have bought a luxury product (priced at $1000 or more) based solely on touch.

“It’s fascinating to me that 17 million adults ranked touch as their No. 1 sense and virtually half of these consumers—48 percent—reported that they bought a luxury in the past 12 months. Touch-oriented consumers are the No. 1 purchasers of luxuries,” said Bob Shullman, head of Shullman Research Center. “This finding suggests to me that if a marketer is advertising a luxury that can be touched, the marketer should consider emphasizing the luxury’s touch-ability qualities in the advertising.”

Without a doubt, paper stock is important, but print enhancements that concentrate on touch can help ensure that a appleusppiece will be a success. We’ve become one of the Midwest’s largest binderies by offering a wide range of specialty printing techniques such as embossing, foil stamping, spot 3D varnishing, die cut and letterpress. Most of these enhancements can be applied to most paper stocks and substrates.

Call us today at 816-257-1919 and we’ll show you how to use print finishing techniques to you and your customer’s advantage. We love to show off our equipment, ask about our plant tours.

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]]> 2019 Manufacturer of the Year https://post-press.com/2019-manufacturer-of-the-year/?utm_source=rss&utm_medium=rss&utm_campaign=2019-manufacturer-of-the-year Fri, 12 Apr 2019 21:10:13 +0000 http://post-press.com/?p=955 We are proud to announce that we’ve received The Manufacturer of the Year Award from the Independence Council for Economic Development. This honor celebrates the successes of manufacturers in Independence,...

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We are proud to announce that we’ve received The Manufacturer of the Year Award from the Independence Council for Economic Development. This honor celebrates the successes of manufacturers in Independence, Missouri. Post Press Specialties has been recognized for our innovations, philanthropy, technological advances and commitment to customer satisfaction.

Post Press Specialties has a reputation for being a cutting-edge, market-leading manufacturing company that delivers state-of-the-art print finishing services which positively impact the lives of their customers. Post Press Specialties’ impeccable knowledge of the marketplace and their dedication to the commercial printing industry were key factors in the Independence Chamber of Commerce’s decision.

We couldn’t be happier to be a part of the thriving Independence community.

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]]> In Honor Of Our New Die-Cutter https://post-press.com/in-honor-of-our-new-die-cutter/?utm_source=rss&utm_medium=rss&utm_campaign=in-honor-of-our-new-die-cutter Wed, 25 May 2016 22:07:54 +0000 http://post-press.com/?p=445 Post Press is excited to announce our newest addition: a brand new Young Shin 57″ Die-Cutter. The possibilities are endless with this state of the art machine.  To get your...

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]]> Post Press is excited to announce our newest addition: a brand new Young Shin 57″ Die-Cutter. The possibilities are endless with this state of the art machine.  To get your creative juices flowing, here’s are a few great examples of how specialty die-cutting can make ordinary print pieces – EXTRAORDINARY.

from design instruct.com

15_logo_diecut_folder 16_btype_logo01_diecut_logo03_business_card_diecuts05_die_cut_medium06_popcorn_business_card

 

Got a great idea that you need help executing? We’ll be happy to help. Give us a call at 816-257-1919.

 

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