• Sustainable Packaging: This term encompasses materials, designs, and practices that minimize environmental impact throughout the packaging lifecycle. It includes concepts such as recyclability, compostability, biodegradability, renewable resources, and reduced carbon footprint.
• Flexible Packaging: This involves the use of lightweight and pliable materials like films, foils, and laminates, providing versatility in design, storage, and transportation. Flexible packaging offers benefits such as convenience, product protection, and reduced material usage.
• Rigid Packaging: Rigid packaging refers to firm and inflexible materials like plastic bottles, glass jars, or metal cans. It offers durability, structural integrity, and enhanced product visibility.
• Primary Packaging: This refers to the layer of packaging that directly contacts the product. It serves to protect the product during distribution and storage while providing necessary information and branding elements.
• Secondary Packaging: Secondary packaging includes the additional layers of packaging that surround the primary packaging. It provides additional protection during transportation, facilitates shelf display, and often serves as a marketing tool.
• Blister Packaging: Blister packaging consists of clear plastic cavities or pockets attached to a backing material. It is commonly used for pharmaceuticals, consumer electronics, and small retail items.
• Shelf-Ready Packaging (SRP): SRP is designed to optimize product display and stocking on retail shelves. It allows for easy identification, faster restocking, and reduced handling, enhancing overall efficiency.
• Child-Resistant Packaging (CRP): CRP incorporates features that prevent or delay young children from accessing potentially harmful substances. It is commonly used for pharmaceuticals, cleaning products, and chemicals.
• Tamper-Evident Packaging: Tamper-evident packaging includes features that indicate whether a product has been tampered with or opened before purchase. It provides consumers with a sense of security and protects the integrity of the product.

Partnering with a reliable and experienced packaging company is crucial for achieving high-quality results. Post Press Specialties is proud to offer a comprehensive range of print finishing services, including folding, gluing, binding, and die-cutting. With our recently installed Bobst Mastercut Die-cutter, we can provide even more precise and efficient die-cutting services, ensuring your printed materials stand out and leave a lasting impression.

Our commitment to quality, attention to detail, and investment in advanced equipment set us apart in the industry. We pride ourselves on delivering exceptional results and exceeding customer expectations. Whether you need packaging for 100,000 donut boxes or 300,000 oil filter boxes, we are here to help.

While we may not cover all packaging types, we can assist commercial printers or packaging printers with their unique requirements. If we can’t do it, perhaps we can help you find someone who can.
Experience the difference with Post Press Specialties and take your printed materials to the next level. Contact us today and let us help you finish strong!

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Ramsey, NJ, (July 28, 2022) Konica Minolta Business Solutions U.S.A., Inc. (Konica Minolta), a leader in industrial and commercial printing and packaging solutions, today announced the installation of its MGI JETvarnish 3D Evolution (Evo) 75 at Post Press Specialties (Post Press) in Independence, Missouri.

Post Press Specialties employees in front of their newly installed Konica Minolta MGI JETvarnish 3D Evolution (Evo) 75. Bottom Row (L to R): Andy Humble, President and Owner; Jacob Bagnell, Plant Manager. Top Row (L to R): Matt Jackson, Sales; Angela Graham, Accounting/HR; Dennis Robinson, Supervisor; Bowen Griffitt, Lead Estimator/Office Manager.

As a trade bindery, all of Post Press’ work comes from printers and marketing companies already printed and ready to be finished. Its impressive 170,000 square-foot facility houses dozens of die cutters and folders of various size and types, as well as film laminators, tippers, saddle stitchers, inserters, ink-jet systems and much more. The company produces high-end show pieces, from book covers and invitations to folded cartons and mailers, enhancing the work with its MGI Classic press. A huge advocate for MGI embellishment, Post Press educates its customers on what it can do for them on a job-by-job basis, such as using texture and depth to enhance their print.

Post Press was one of the first in North America to utilize MGI technology, and after reviewing other systems when looking to upgrade, chose Konica Minolta again, which resulted in the improvements they were seeking. The company can now take on work it previously had to turn away because its equipment was not a great fit for certain jobs. The MGI JETvarnish Evo’s scanner saves Post Press many hours in make readies, and with the help of the Corona Surface Treatment System (CSTS), it has fewer issues bonding to customer inks.

“At Post Press we strive to provide the best of bindery to our customer base. The MGI JETvarnish 3D Evo adds services I knew our clients could and would use, and we believe it sets us apart from other traditional trade binderies,” said Andy Humble, President and Owner of Post Press Specialties. “Customers have been very impressed with the detail that can be achieved with the foil and also how well it registers to their print. Our confidence in what the machine can do allows us to stand behind it when taking on new projects.”

“The versatility Post Press has created through its massive facility of finishing equipment is beyond impressive, and allows them to serve so many different types of customers. We are proud to be part of their operation,” said Bill Troxil, President, Industrial Print and Production Print Business, Konica Minolta. “Our ongoing partnership allows us to fulfill their needs as their business grows and evolves, and we couldn’t be more pleased at the awareness they are creating for embellishment by teaching their customers how it can enhance their printed products.”

Delivering dynamic performance for the most demanding applications, the MGI JETvarnish 3D Evolution (Evo) 75 gives extra added value and sensory dimensional textures to printed output. Available in two different widths – 52 x 120 cm/ 20 x 47” and 75 x 120 cm/ 29 x4 7” – the 3D printing series has been specially designed to offer digital and offset printers a scalable upgrade path for a full range of production environments and postpress applications. The MGI JETvarnish 3D Evolution employs the Artificial Intelligence SmartScanner (AIS), which uses AI to create an automatic varnish and hot foil registration for inkjet heads over the preprinted sheet.

Learn more about Konica Minolta’s MGI JETvarnish 3D Evolution (Evo) 75 here.

About Konica Minolta

Konica Minolta Business Solutions U.S.A., Inc. is a leader in industrial and commercial printing and packaging solutions. With a comprehensive portfolio of production print offerings, it delivers the latest innovations in printing, applications and expertise. Its All Covered IT Services division offers a range of IT strategy, support, and network security solutions across all verticals. Konica Minolta has been recognized as the #1 Brand for Customer Loyalty in the MFP Office Copier Market by Brand Keys for fifteen consecutive and is proud to be ranked on the Forbes 2021 America’s Best-in-State employers list. The company received Keypoint Intelligence’s BLI 2021 A3 Line of The Year Award and BLI 2021-2023 Most Color Consistent A3 Brand Award for its bizhub i-Series. Konica Minolta, Inc. has been named to the Dow Jones Sustainability World Index for nine years in a row. Konica Minolta partners with its customers to give shape to ideas and work to bring value to our society. For more information, please visit us online and follow Konica Minolta on Facebook, YouTube, LinkedIn and Twitter.

About Post Press Specialties

At Post Press Specialties, we know that speed and quality are essential for each and every job. Print finishing services are all we do, so we focus, and we work harder than anyone to provide you with quick and fair quotes, fast turnaround, and flawless finishing. We work around the clock to cut, fold, glue, and bind for you and your customers. Your deadlines are our deadlines. And we meet them with careful planning, precise scheduling, and first-rate production, treating your print finishing project with the utmost care. Your printing isn’t complete until it’s finished.

Konica Minolta Contact

Maggie Grande

Konica Minolta Business Solutions U.S.A., Inc.

+1 551-500-2659

mgrande@kmbs.konicaminolta.us

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Direct mail targeting has come a long way since the sixties. Brands have become so good at targeting their messages that we’ve come to expect a certain level of personalization and are disappointed when our expectations aren’t met. In order for brands to create this level of personal connection, they’re relying on complex segmenting approaches such as variable data printing.

What Is Variable Data Printing?

Variable data printing is a form of digital print production that allows for pinpoint customization. Instead of sending say, 10,000 identical direct mail pieces to customers, marketers can use variable data printing to create10,000 customized pieces in the same amount of time. Sending customized direct mail to each recipient raises conversion rates.

At Post Press Specialties we know how effective variable data printing can be. Using our state-of-the-art data aggregation processing systems, we can help you tailor a unique message for each member of your database. This goes far beyond simply printing unique address labels. Depending on how many data points you have, direct mail pieces can be fully customized for each prospect. For example, a university can target high school students and include references to their current high school, their fields of interest and even the clubs and associations they belong to. Images can be seamlessly altered and reflect particular points of interests to the recipient.

The Benefits of Variable Data Printing

Marketers are utilizing variable printing technology more than ever before. It’s easy to understand why when you consider the benefits:

Leveraging Data: why collect customer data if you aren’t going to use it? Variable data printing makes the most of reporting software, redemption rates, and other analytics by using that information to create tailored campaigns with greater impact and engagement.

Endless Customization: variable data printing goes beyond marketing segmentation to create hundreds or thousands of completely unique pieces for a single campaign.

Quick Turnaround: variable data printing doesn’t require each variation to be ordered, printed, and shipped separately. Instead, thousands of unique printed pieces are executed at mass production rates, making personalized marketing not just simple, but fast! Be assured that Post Press Specialties can meet your deadline.

Increased ROI: PODi and DMA data report that while response rates for non-personalized mail pieces average 2%, personalized pieces have a response rates of 6%—an increase of 300%!

Does it work?

1. The vast majority of shoppers (86%) say that personalized marketing impacts their likelihood of making a purchase.
2. 94% of marketing professionals across industries said personalization is “important,” “very important,” or “extremely important” for meeting current marketing objectives.
3. Nearly a third of shoppers (31%) wish their shopping experience was more personalized.
4. 67% of shoppers who’ve experienced personalized marketing are highly in favor of personalized offers based on past experiences.
5. 96% of retailers believe that personalization influences what consumers buy.
6. Only 39% of retailers currently send personalized product recommendations via email.
7. Most brands claim that personalization is a part of their current marketing strategy, with 85% agreeing that their efforts are based on broad segmentation.
8. Though personalized messages deliver six times higher transaction rates, only 30% of brands are sending them.
9. 60% of marketers say they struggle to personalize content in real time, though 77% believe real-time personalization is crucial to marketing efforts.
10. 73% of consumers prefer to purchase from brands that use personal information to create more relevant shopping experiences.
11. 45% of online shoppers are more likely to patronize sites that make personalized recommendations.
12. 40% of consumers buy more from retailers who personalize their shopping experience across all marketing channels.

The data tells a clear story: when it comes to direct mail marketing, it pays to personalize. Raise engagement rates and boost ROI by making variable data printing a central part of your marketing strategy. Not sure where to start? Post Press Specialties is happy to help! Call us today at 816-257-1919.

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Of all the softcover book binding methods we offer, saddle stitching is one of the most popular. Saddle stitching is perfect for a variety of book types, such as: catalogs, manuals, booklets, programs, multi-page brochures, newsletters, periodicals, wall calendars and mailers.

Saddle Stitching is a relatively simple method that joins the folded pages and cover with at least two wire staples placed through the crease of the book’s spine. For over twenty-five years, we’ve been assisting commercial printers throughout the Midwest, helping them to produce professional looking documents.

Some of the benefits of saddle stitching are:

1. Cost – Oftentimes, saddle stitching is the least expensive option.
2. Turnaround Time – Usually saddle stitching takes less time than other binding methods.
3. Small Quantities – It can be used for very short production runs.
4. Size– saddle stitching can be used for a wide variety of sizes.
5. Design – Designing a saddle stitch piece is generally very easy.
6. Mailing – Saddle stitching will add minimal weight to a printed piece. This is especially important for pieces that will be mailed.
7. Versatility – Saddle stitch projects can be printed in color or black and white.

Alas, saddle stitching does have some limitations. Keep in mind the following:

1. Thickness – Depending on the weight and caliper of the paper stock, saddle stitching might not be a good option. Bulky books might be too thick to fold properly. Post Press Specialties will be happy to discuss any and all specifications.
2. Spine – There is no room to print anything on the spine. This is a problem for certain projects.
3. Power of Four – Saddle Stitched books are created from folded sheets, thus the page count must be in multiples of four.

If you have any questions about saddle stitching or any of our print enhancement and bindery services, please don’t hesitate to contact Post Press Specialties at 816-257-1919. Located in Missouri, we’ve been serving the commercial printing industry for a quarter century.

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As a Bulk Mailing Agent, Post Press Specialties makes sending out your mail piece easy. We’ll do all the mail preparation required by the USPS so you don’t have to! We’re excited to offer:

• Mailing List Processing – We’ll take your list and input it into our system for easy processing.
• NCOA and CASS Certification – We’ll clean up bad and identify any potentially undeliverable addresses in your mailing list. No need to spend money mailing to bad addresses.
• Addressing – For just pennies a piece, we can ink-jet the destination address, return address and mailing indicia all at once using our new high-speed addressing machines. We’ve just added a M6 Hawk Variable Ink Jet Printer, the gold standard in the industry.
• Variable data – Customize your mail pieces with personalized greetings, offers or sequential numbering either during or instead of the addressing process.
• Tabbing and gluing – The latest technology makes it easier than ever to tab or seal folded brochure mailers.
• Camera Systems – Our new LogicTech DVMC System offers seamless read-and-print capability, Ability to read and decode 2D Datamatrix codes, OCR and even complete address blocks. Reading and matching barcodes has never been easier.

Rod Simmons, Mailing Supervisor

As a family-owned business, we know the importance of hiring qualified employees who share our customer-oriented sensibilities and ethics. We’re proud to introduce Rod Simmons as our new Mailing Supervisor. Rod has worked for a diverse range of organizations in the Kansas City area including Strahm Automation, Marketing Technologies and C&S Mailing Resources. Rod’s varied background in mailing, database management and graphic design provide the perfect complement to Post Press Specialties finishing services.

Still have questions on all your mailing options? Give us a call and we would be happy to assist in answering your direct mail questions or help quoting your next project. For over 25 years, Post Press Specialties have been offering state-of-the-art print enhancements to commercial printers throughout the Midwest and beyond. Give one of the largest binderies in the United States a call at 816-257-1919.

The post Sign, Sealed and Delivered: Our Mailing, Finishing and Fulfillment Services add true value to your project appeared first on Post Press Specialties.

Post Press Kansas commercial printing company and print finishing services.

In 1965, 3M became the first company to experiment with sensory enhanced printing. While developing microencapsulation for their carbonless paper products, the 3M engineers discovered that they could create a coating that would release an odor when scratched. The result was the advent of “scratch and sniff” technology and the birth of sensory branding.

Over the last fifty years, advertisers have tried to appeal to all five senses by incorporating sensory cues in their marketing. According to a research commissioned by Martin Lindstrom, brand consultant and author of Brand Sense – Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound, media that appeal to multiple senses can increase brand impact and engagement by more than 70 percent.

Creating impactful printing that engages multiple senses poses a big challenge for marketing managers, especially those who have limited budgets. Thankfully, advances in print finishing techniques have driven down the cost of sensory print enhancements. Print is no longer static and strictly 2-dimensional. For twenty-five years, Post Press Specialties has helped commercial printers create pieces that engage multiple senses, especially touch.

See Me, Feel Me

A 2015 report from the Shullman Research Center, articulates the effect touch has on purchases. Forty-eight percent of respondents reported that they have bought a luxury product (priced at $1000 or more) based solely on touch.

“It’s fascinating to me that 17 million adults ranked touch as their No. 1 sense and virtually half of these consumers—48 percent—reported that they bought a luxury in the past 12 months. Touch-oriented consumers are the No. 1 purchasers of luxuries,” said Bob Shullman, head of Shullman Research Center. “This finding suggests to me that if a marketer is advertising a luxury that can be touched, the marketer should consider emphasizing the luxury’s touch-ability qualities in the advertising.”

Without a doubt, paper stock is important, but print enhancements that concentrate on touch can help ensure that a piece will be a success. We’ve become one of the Midwest’s largest binderies by offering a wide range of specialty printing techniques such as embossing, foil stamping, spot 3D varnishing, die cut and letterpress. Most of these enhancements can be applied to most paper stocks and substrates.

Call us today at 816-257-1919 and we’ll show you how to use print finishing techniques to you and your customer’s advantage. We love to show off our equipment, ask about our plant tours.

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