Print Finishing Concepts Archives - Post Press Specialties https://post-press.com/category/print-finishing-concepts/ Finishing Strong Thu, 28 Oct 2021 01:42:09 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://post-press.com/wp-content/uploads/cropped-post_press_specialties-favicon-32x32.png Print Finishing Concepts Archives - Post Press Specialties https://post-press.com/category/print-finishing-concepts/ 32 32 6 Reasons Why Promotional Calendars Make Great Gifts https://post-press.com/6-reasons-why-promotional-calendars-make-great-gifts/?utm_source=rss&utm_medium=rss&utm_campaign=6-reasons-why-promotional-calendars-make-great-gifts Thu, 28 Oct 2021 01:42:09 +0000 https://post-press.com/?p=1399 The post 6 Reasons Why Promotional Calendars Make Great Gifts appeared first on Post Press Specialties.

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You’ve probably noticed that here at Post Press Specialties we’re all about the latest technology, especially when it comes to post-press finishing. However, we can be a little “old school” too. Businesses have been giving away calendars for generations and we’ve helped hundreds of companies create beautiful promotional pieces that their customers love. In fact, they look forward to getting them every year.

Here are some reasons why calendars make great promotional giveaways.

  1. Display

According to the Advertising Specialty Institute (ASI), 76% of people who receive calendars display them prominently. Employees frequently refer to the calendars which will reaffirm your brand’s presence. A good calendar will keep your company “top of mind” with your customers.

  1. Lifespan

Yearly calendars are usually displayed for, wait for it,…..a YEAR. Your logo can be present every minute of every day for 365 days. That’s a pretty robust shelf life. Plus, you get an extra day of engagement every four years J.

  1. Cost

When you consider a calendar’s shelf-life, you’ll get your message in front of your customer for pennies a day. Even the most expensive calendars are extremely cost effective.

 

  1. Amazing Variety

Leave it to us to help you create a truly stunning calendar. We can add 3D spot varnish, foil embossing, die-cutting, etc. to your piece. The options are almost limitless.

 

  1. Personalization Options

With our variable printing capabilities, we can create personalized calendars for each of your customers. We’ll be happy to show you what we can do.

  1. Easy to use

The Promotional Products Association International’s (PPAI) Influence of Promotional Products on Consumer Behavior report noted that 50% of cellphone users admit they’ve never used the calendar function on their cell phones. This is especially true of people over 50. Printed calendars on the other hand will be used by everyone.

 

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]]> Young People Love Direct Mail https://post-press.com/young-people-love-direct-mail/?utm_source=rss&utm_medium=rss&utm_campaign=young-people-love-direct-mail Mon, 15 Aug 2016 01:54:03 +0000 http://post-press.com/?p=507 We didn’t see this coming.   According to a new joint survey conducted by the United States Postal Service and the American Association of Political Consultants, voters under the age...

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]]> We didn’t see this coming.

 

According to a new joint survey conducted by the United States Postal Service and the American Association of Political Consultants, voters under the age of thirty pay closer attention to direct mail, particularly political advertising, than their older counterparts.

 

With the 2016 presidential campaign in full throttle mode, these results are even more intriguing. Donald Trump and Hillary Clinton are both vying for the twenty percent of the electorate that under-thirty voters represent. It’s possible that in the battleground states of Florida, North Carolina, Colorado, Nevada, Pennsylvania and Ohio, these voters can sway the election.

 

Findings from the study include:

  • Millennials prefer political mail over other forms of political advertising. At least 42 percent of millennials prefer direct mail political ads over online ads, with 38 percent favoring both equally. (Twenty percent prefer online political ads.)
  • Millennials are more likely to read, discuss and use political mail. Over twice as many millennials thoroughly read political mail they receive (40 percent compared to 18 percent for non-millennials.) Additionally, they discuss political mail more with others (78 percent compared to 63 percent) and use mail to remind them when to vote.
  • Political mail prompts millennials take action. Because of political mail, 66 percent of millennials are likely to research the candidate, with 54 percent visiting the candidate’s website.

 

The survey can be found at http://www.deliverthewin.com/political-mail-and-millennials/

 

We’ve been offering creative print enhancement solutions to commercial printers for over two decades. Post Press Specialties, one of the Midwest’s largest bindery can help make your direct mail piece a success. If you’re looking to increase engagement on your next direct mail piece, give Post Press a call at 816-257-1919.

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]]> How to Hire the Best Bindery and Print Finishing Partner for Your Project https://post-press.com/how-to-hire-the-best-bindery-and-print-finishing-partner-for-your-project/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-hire-the-best-bindery-and-print-finishing-partner-for-your-project Mon, 01 Dec 2014 14:59:21 +0000 http://postpress.sgd.io/?p=48 Putting your bindery and finishing projects in the hands of another company is a serious business decision. Here are three questions you should ask of any bindery before you hire...

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]]> Putting your bindery and finishing projects in the hands of another company is a serious business decision. Here are three questions you should ask of any bindery before you hire them for your project.

  1. Do they have a partial customer list and references we can contact immediately?
    The social proof and credibility of other experienced printers willing to attest to the responsiveness, professionalism and quality of work should be a critical factor. Does the bindery have happy customers who trust them?
  2. What are the experience levels and tenure of customer service representatives, project managers and team leaders?
    Companies that treat and train their people well will do a better job. A company should be able to point to long-term and highly experienced employees that know printing, print finishing and binding processes.
  3. What professional associations are they involved with?
    Companies that are involved with their trade associations are investing in education, knowledge and best-practice sharing. Look for active members of printing and bindery association chapters at the local and national level.

Finally, look for culture fit. Nice, smart and successful partners are always more fun and productive to work with!

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