Post Press Specialties, Author at Post Press Specialties https://post-press.com/author/postpressadm1n1/ Finishing Strong Fri, 31 Oct 2025 18:41:30 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://post-press.com/wp-content/uploads/cropped-post_press_specialties-favicon-32x32.png Post Press Specialties, Author at Post Press Specialties https://post-press.com/author/postpressadm1n1/ 32 32 Celebrating a New Chapter: Post Press Becomes Employee-Owned https://post-press.com/celebrating-a-new-chapter-post-press-becomes-employee-owned/?utm_source=rss&utm_medium=rss&utm_campaign=celebrating-a-new-chapter-post-press-becomes-employee-owned Fri, 31 Oct 2025 18:37:37 +0000 https://post-press.com/?p=1782 The post Celebrating a New Chapter: Post Press Becomes Employee-Owned appeared first on Post Press Specialties.

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In 2002, I was given the opportunity to purchase Post Press from Larry Wittmeyer-an event that changed my life. Over the years, through hard work and the contributions of hundreds of talented individuals (and a few learning experiences), we’ve built Post Press into a nationally recognized leader in the bindery industry.

I’ve often said — and firmly believe — that we are among the top five companies in the nation at what we do. Today, we operate out of a 174,000+ sq. ft. facility and employ 125 full-time team members. Many of them have been with us for the long haul, including one with over 30 years of service, approximately 11 with over 20 years, and around 28 with more than 10 years.

I’m thrilled to share with our valued customers and vendors that, on Friday, August 29th, I sold Post Press to an exceptional group of new owners. Collectively, they bring hundreds of years of experience in the bindery and finishing field. On September 2nd, Post Press officially reopened as an ESOP employee-owned business. All 125 employees now have a financial stake in our continued success, both for Post Press and for our customers.

I will remain on as President and Chairman for the next 3 to 7 years. I’m proud to say that every employee who helped build this company has chosen to stay, and I couldn’t be more excited about what lies ahead.

From cutting and folding to die cutting and binding, your jobs will be handled by owners — people who are personally invested in delivering excellence. Our management team remains unchanged, and our commitment to continuous improvement is stronger than ever.

Thank you for the past 23 years of support. Looking forward to the next 23 years.

With gratitude,
Andy Humble

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]]> We’re proud to announce… https://post-press.com/were-proud-to-announce/?utm_source=rss&utm_medium=rss&utm_campaign=were-proud-to-announce Tue, 07 May 2024 15:40:24 +0000 https://post-press.com/?p=1714 We are thrilled to announce that Post Press Specialties has received the ASI Certificate of Compliance for Good Manufacturing Practices in food packaging. This certification highlights our unwavering commitment to...

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We are thrilled to announce that Post Press Specialties has received the ASI Certificate of Compliance for Good Manufacturing Practices in food packaging. This certification highlights our unwavering commitment to quality, safety, and ethical practices. It assures our clients of our dedication to meeting and exceeding industry standards in every aspect of our operations.

At Post Press Specialties, we understand the importance of providing safe and reliable packaging solutions for food products. This achievement underscores our team’s diligence and expertise in upholding the strictest hygiene and quality control measures. With this certification, our clients can trust in the integrity of our packaging solutions for perishable goods, snacks, and more.

Receiving this certification marks a significant milestone in our journey. It reflects our ongoing commitment to continuous improvement and innovation in the ever-evolving packaging industry. We extend our gratitude to our clients, partners, and team members for their support as we continue to strive for excellence in serving the packaging needs of our community and beyond.

We’re here to help. Give us a call at 816-257-1919.

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]]> Putting the “Post” in Post Press Specialties https://post-press.com/puttubg-the-post-in-post-press-specialties/?utm_source=rss&utm_medium=rss&utm_campaign=puttubg-the-post-in-post-press-specialties Thu, 04 Apr 2024 16:27:16 +0000 https://post-press.com/?p=1695 In today’s fast-paced political landscape, getting your message out efficiently and effectively is crucial. That’s where Post Press Specialties comes in, putting the “Post” in “Post Office” with our comprehensive...

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]]> In today’s fast-paced political landscape, getting your message out efficiently and effectively is crucial. That’s where Post Press Specialties comes in, putting the “Post” in “Post Office” with our comprehensive mailing services tailored specifically for political and election campaigns.

Our state-of-the-art facilities offer a wide array of services, from initial addressing to final delivery to the local post office, and everything in between. With a focus on efficiency and affordability, we ensure that your campaign materials are processed with precision and care.

One of our key offerings is NCOA and CASS certification, guaranteeing the highest deliverability rates and postal savings by ensuring accurate addresses and postal codes. We also excel in variable data addressing, allowing you to personalize your message for each recipient, maximizing engagement and impact.

But it doesn’t stop there. Our expert team handles list processing with industry-leading software, optimizing your mailing list to secure the lowest postage rates possible. And when it comes to distribution, we take care of everything, ensuring seamless delivery to the post office so you can focus on your campaign.

Moreover, our print enhancements add value and quality to your materials, with options like cutting, folding, gluing, varnishing, and binding, all performed with speed and precision.

With Post Press Specialties on your side, you can trust that your political and election mailings will be handled with professionalism and expertise, leaving you free to focus on what matters most: connecting with your constituents and winning their support.

It’s something we can all agree on :). 

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]]> Packaging Glossary: Key Terms Every Manufacturer Should Know https://post-press.com/packagingterms/?utm_source=rss&utm_medium=rss&utm_campaign=packagingterms Thu, 25 May 2023 21:33:39 +0000 https://post-press.com/?p=1672 In the fast-paced world of packaging, staying current with industry terminology is essential for effective communication and collaboration. Manufacturers and companies need to understand the latest terms to streamline processes,...

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]]> In the fast-paced world of packaging, staying current with industry terminology is essential for effective communication and collaboration. Manufacturers and companies need to understand the latest terms to streamline processes, foster innovation, and drive success. To help you stay informed, we’ve compiled a comprehensive glossary of key packaging terms that every manufacturer should be familiar with.

• Sustainable Packaging: This term encompasses materials, designs, and practices that minimize environmental impact throughout the packaging lifecycle. It includes concepts such as recyclability, compostability, biodegradability, renewable resources, and reduced carbon footprint.
• Flexible Packaging: This involves the use of lightweight and pliable materials like films, foils, and laminates, providing versatility in design, storage, and transportation. Flexible packaging offers benefits such as convenience, product protection, and reduced material usage.
• Rigid Packaging: Rigid packaging refers to firm and inflexible materials like plastic bottles, glass jars, or metal cans. It offers durability, structural integrity, and enhanced product visibility.
• Primary Packaging: This refers to the layer of packaging that directly contacts the product. It serves to protect the product during distribution and storage while providing necessary information and branding elements.
• Secondary Packaging: Secondary packaging includes the additional layers of packaging that surround the primary packaging. It provides additional protection during transportation, facilitates shelf display, and often serves as a marketing tool.
• Blister Packaging: Blister packaging consists of clear plastic cavities or pockets attached to a backing material. It is commonly used for pharmaceuticals, consumer electronics, and small retail items.
• Shelf-Ready Packaging (SRP): SRP is designed to optimize product display and stocking on retail shelves. It allows for easy identification, faster restocking, and reduced handling, enhancing overall efficiency.
• Child-Resistant Packaging (CRP): CRP incorporates features that prevent or delay young children from accessing potentially harmful substances. It is commonly used for pharmaceuticals, cleaning products, and chemicals.
• Tamper-Evident Packaging: Tamper-evident packaging includes features that indicate whether a product has been tampered with or opened before purchase. It provides consumers with a sense of security and protects the integrity of the product.

Partnering with a reliable and experienced packaging company is crucial for achieving high-quality results. Post Press Specialties is proud to offer a comprehensive range of print finishing services, including folding, gluing, binding, and die-cutting. With our recently installed Bobst Mastercut Die-cutter, we can provide even more precise and efficient die-cutting services, ensuring your printed materials stand out and leave a lasting impression.

Our commitment to quality, attention to detail, and investment in advanced equipment set us apart in the industry. We pride ourselves on delivering exceptional results and exceeding customer expectations. Whether you need packaging for 100,000 donut boxes or 300,000 oil filter boxes, we are here to help.

While we may not cover all packaging types, we can assist commercial printers or packaging printers with their unique requirements. If we can’t do it, perhaps we can help you find someone who can.
Experience the difference with Post Press Specialties and take your printed materials to the next level. Contact us today and let us help you finish strong!

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]]> Konica Minolta’s MGI JETvarnish 3D Evo Sets Post Press Apart from Competition https://post-press.com/konica-minoltas-mgi-jetvarnish-3d-evo-sets-post-press-apart-from-competition/?utm_source=rss&utm_medium=rss&utm_campaign=konica-minoltas-mgi-jetvarnish-3d-evo-sets-post-press-apart-from-competition Wed, 31 Aug 2022 18:06:44 +0000 https://post-press.com/?p=1490 Finisher Increases Capabilities and Enhances Client Jobs with New Equipment Ramsey, NJ, (July 28, 2022) Konica Minolta Business Solutions U.S.A., Inc. (Konica Minolta), a leader in industrial and commercial printing...

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]]> Finisher Increases Capabilities and Enhances Client Jobs with New Equipment

Ramsey, NJ, (July 28, 2022) Konica Minolta Business Solutions U.S.A., Inc. (Konica Minolta), a leader in industrial and commercial printing and packaging solutions, today announced the installation of its MGI JETvarnish 3D Evolution (Evo) 75 at Post Press Specialties (Post Press) in Independence, Missouri.

Post Press Specialties employees in front of their newly installed Konica Minolta MGI JETvarnish 3D Evolution (Evo) 75. Bottom Row (L to R): Andy Humble, President and Owner; Jacob Bagnell, Plant Manager. Top Row (L to R): Matt Jackson, Sales; Angela Graham, Accounting/HR; Dennis Robinson, Supervisor; Bowen Griffitt, Lead Estimator/Office Manager.


As a trade bindery, all of Post Press’ work comes from printers and marketing companies already printed and ready to be finished. Its impressive 170,000 square-foot facility houses dozens of die cutters and folders of various size and types, as well as film laminators, tippers, saddle stitchers, inserters, ink-jet systems and much more. The company produces high-end show pieces, from book covers and invitations to folded cartons and mailers, enhancing the work with its MGI Classic press. A huge advocate for MGI embellishment, Post Press educates its customers on what it can do for them on a job-by-job basis, such as using texture and depth to enhance their print.

Post Press was one of the first in North America to utilize MGI technology, and after reviewing other systems when looking to upgrade, chose Konica Minolta again, which resulted in the improvements they were seeking. The company can now take on work it previously had to turn away because its equipment was not a great fit for certain jobs. The MGI JETvarnish Evo’s scanner saves Post Press many hours in make readies, and with the help of the Corona Surface Treatment System (CSTS), it has fewer issues bonding to customer inks.

“At Post Press we strive to provide the best of bindery to our customer base. The MGI JETvarnish 3D Evo adds services I knew our clients could and would use, and we believe it sets us apart from other traditional trade binderies,” said Andy Humble, President and Owner of Post Press Specialties. “Customers have been very impressed with the detail that can be achieved with the foil and also how well it registers to their print. Our confidence in what the machine can do allows us to stand behind it when taking on new projects.”

“The versatility Post Press has created through its massive facility of finishing equipment is beyond impressive, and allows them to serve so many different types of customers. We are proud to be part of their operation,” said Bill Troxil, President, Industrial Print and Production Print Business, Konica Minolta. “Our ongoing partnership allows us to fulfill their needs as their business grows and evolves, and we couldn’t be more pleased at the awareness they are creating for embellishment by teaching their customers how it can enhance their printed products.”

Delivering dynamic performance for the most demanding applications, the MGI JETvarnish 3D Evolution (Evo) 75 gives extra added value and sensory dimensional textures to printed output. Available in two different widths – 52 x 120 cm/ 20 x 47” and 75 x 120 cm/ 29 x4 7” – the 3D printing series has been specially designed to offer digital and offset printers a scalable upgrade path for a full range of production environments and postpress applications. The MGI JETvarnish 3D Evolution employs the Artificial Intelligence SmartScanner (AIS), which uses AI to create an automatic varnish and hot foil registration for inkjet heads over the preprinted sheet.

Learn more about Konica Minolta’s MGI JETvarnish 3D Evolution (Evo) 75 here.

About Konica Minolta

Konica Minolta Business Solutions U.S.A., Inc. is a leader in industrial and commercial printing and packaging solutions. With a comprehensive portfolio of production print offerings, it delivers the latest innovations in printing, applications and expertise. Its All Covered IT Services division offers a range of IT strategy, support, and network security solutions across all verticals. Konica Minolta has been recognized as the #1 Brand for Customer Loyalty in the MFP Office Copier Market by Brand Keys for fifteen consecutive and is proud to be ranked on the Forbes 2021 America’s Best-in-State employers list. The company received Keypoint Intelligence’s BLI 2021 A3 Line of The Year Award and BLI 2021-2023 Most Color Consistent A3 Brand Award for its bizhub i-Series. Konica Minolta, Inc. has been named to the Dow Jones Sustainability World Index for nine years in a row. Konica Minolta partners with its customers to give shape to ideas and work to bring value to our society. For more information, please visit us online and follow Konica Minolta on Facebook, YouTube, LinkedIn and Twitter.

About Post Press Specialties

At Post Press Specialties, we know that speed and quality are essential for each and every job. Print finishing services are all we do, so we focus, and we work harder than anyone to provide you with quick and fair quotes, fast turnaround, and flawless finishing. We work around the clock to cut, fold, glue, and bind for you and your customers. Your deadlines are our deadlines. And we meet them with careful planning, precise scheduling, and first-rate production, treating your print finishing project with the utmost care. Your printing isn’t complete until it’s finished.

Post Press Specialties employees in front of their newly installed Konica Minolta MGI JETvarnish 3D Evolution (Evo) 75. Bottom Row (L to R): Andy Humble, President and Owner; Jacob Bagnell, Plant Manager. Top Row (L to R): Matt Jackson, Sales; Angela Graham, Accounting/HR; Dennis Robinson, Supervisor; Bowen Griffitt, Lead Estimator/Office Manager.

Konica Minolta Contact

Maggie Grande

Konica Minolta Business Solutions U.S.A., Inc.

+1 551-500-2659

mgrande@kmbs.konicaminolta.us

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]]> Increasing ROI by Personalizing Your Direct Mail with Variable Data https://post-press.com/increasing-roi-variable/?utm_source=rss&utm_medium=rss&utm_campaign=increasing-roi-variable Wed, 13 Jul 2022 18:15:00 +0000 http://post-press.com/?p=833 I’ll never forget that early fall day in 1969 when I came home from school and my mother handed me a letter from the United States Selective Service. I immediately...

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]]> I’ll never forget that early fall day in 1969 when I came home from school and my mother handed me a letter from the United States Selective Service. I immediately opened the impressively decorated 9” x 12” envelope and found a poster of Uncle Sam declaring he wanted me with my name prominently printed right next to his bony finger. Oddly, my mother did not express any sadness or anxiety, in fact, she grabbed the letter and started to laugh. Why did she react in this odd way? It was probably due to the fact that I was SIX!

Direct mail targeting has come a long way since the sixties. Brands have become so good at targeting their messages that we’ve come to expect a certain level of personalization and are disappointed when our expectations aren’t met. In order for brands to create this level of personal connection, they’re relying on complex segmenting approaches such as variable data printing.

What Is Variable Data Printing?

Variable data printing is a form of digital print production that allows for pinpoint customization. Instead of sending say, 10,000 identical direct mail pieces to customers, marketers can use variable data printing to create10,000 customized pieces in the same amount of time. Sending customized direct mail to each recipient raises conversion rates.

At Post Press Specialties we know how effective variable data printing can be. Using our state-of-the-art data aggregation processing systems, we can help you tailor a unique message for each member of your database. This goes far beyond simply printing unique address labels. Depending on how many data points you have, direct mail pieces can be fully customized for each prospect. For example, a university can target high school students and include references to their current high school, their fields of interest and even the clubs and associations they belong to. Images can be seamlessly altered and reflect particular points of interests to the recipient.

The Benefits of Variable Data Printing

Marketers are utilizing variable printing technology more than ever before. It’s easy to understand why when you consider the benefits:

Leveraging Data: why collect customer data if you aren’t going to use it? Variable data printing makes the most of reporting software, redemption rates, and other analytics by using that information to create tailored campaigns with greater impact and engagement.

Endless Customization: variable data printing goes beyond marketing segmentation to create hundreds or thousands of completely unique pieces for a single campaign.

Quick Turnaround: variable data printing doesn’t require each variation to be ordered, printed, and shipped separately. Instead, thousands of unique printed pieces are executed at mass production rates, making personalized marketing not just simple, but fast! Be assured that Post Press Specialties can meet your deadline.

Increased ROI: PODi and DMA data report that while response rates for non-personalized mail pieces average 2%, personalized pieces have a response rates of 6%—an increase of 300%!

Does it work?

 

 

  1. The vast majority of shoppers (86%) say that personalized marketing impacts their likelihood of making a purchase.
  2. 94% of marketing professionals across industries said personalization is “important,” “very important,” or “extremely important” for meeting current marketing objectives.
  3. Nearly a third of shoppers (31%) wish their shopping experience was more personalized.
  4. 67% of shoppers who’ve experienced personalized marketing are highly in favor of personalized offers based on past experiences.
  5. 96% of retailers believe that personalization influences what consumers buy.
  6. Only 39% of retailers currently send personalized product recommendations via email.
  7. Most brands claim that personalization is a part of their current marketing strategy, with 85% agreeing that their efforts are based on broad segmentation.
  8. Though personalized messages deliver six times higher transaction rates, only 30% of brands are sending them.
  9. 60% of marketers say they struggle to personalize content in real time, though 77% believe real-time personalization is crucial to marketing efforts.
  10. 73% of consumers prefer to purchase from brands that use personal information to create more relevant shopping experiences.
  11. 45% of online shoppers are more likely to patronize sites that make personalized recommendations.
  12. 40% of consumers buy more from retailers who personalize their shopping experience across all marketing channels.

The data tells a clear story: when it comes to direct mail marketing, it pays to personalize. Raise engagement rates and boost ROI by making variable data printing a central part of your marketing strategy. Not sure where to start? Post Press Specialties is happy to help! Call us today at 816-257-1919.

 

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]]> 6 Reasons Why Promotional Calendars Make Great Gifts https://post-press.com/6-reasons-why-promotional-calendars-make-great-gifts/?utm_source=rss&utm_medium=rss&utm_campaign=6-reasons-why-promotional-calendars-make-great-gifts Thu, 28 Oct 2021 01:42:09 +0000 https://post-press.com/?p=1399 The post 6 Reasons Why Promotional Calendars Make Great Gifts appeared first on Post Press Specialties.

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You’ve probably noticed that here at Post Press Specialties we’re all about the latest technology, especially when it comes to post-press finishing. However, we can be a little “old school” too. Businesses have been giving away calendars for generations and we’ve helped hundreds of companies create beautiful promotional pieces that their customers love. In fact, they look forward to getting them every year.

Here are some reasons why calendars make great promotional giveaways.

  1. Display

According to the Advertising Specialty Institute (ASI), 76% of people who receive calendars display them prominently. Employees frequently refer to the calendars which will reaffirm your brand’s presence. A good calendar will keep your company “top of mind” with your customers.

  1. Lifespan

Yearly calendars are usually displayed for, wait for it,…..a YEAR. Your logo can be present every minute of every day for 365 days. That’s a pretty robust shelf life. Plus, you get an extra day of engagement every four years J.

  1. Cost

When you consider a calendar’s shelf-life, you’ll get your message in front of your customer for pennies a day. Even the most expensive calendars are extremely cost effective.

 

  1. Amazing Variety

Leave it to us to help you create a truly stunning calendar. We can add 3D spot varnish, foil embossing, die-cutting, etc. to your piece. The options are almost limitless.

 

  1. Personalization Options

With our variable printing capabilities, we can create personalized calendars for each of your customers. We’ll be happy to show you what we can do.

  1. Easy to use

The Promotional Products Association International’s (PPAI) Influence of Promotional Products on Consumer Behavior report noted that 50% of cellphone users admit they’ve never used the calendar function on their cell phones. This is especially true of people over 50. Printed calendars on the other hand will be used by everyone.

 

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]]> The Importance of Die Cutting! https://post-press.com/great-examples-of-die-cut-business-cards/?utm_source=rss&utm_medium=rss&utm_campaign=great-examples-of-die-cut-business-cards Sun, 05 Sep 2021 20:10:00 +0000 http://post-press.com/?p=1082 Great business cards not only share relevant information, they trigger an emotional response that engages the recipient and creates a positive reaction. Studies have shown that using tactile enhancements and...

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]]> Great business cards not only share relevant information, they trigger an emotional response that engages the recipient and creates a positive reaction. Studies have shown that using tactile enhancements and unique design elements can increase the shelf-life of a business card drastically. One way to create a unique and powerful business card is by using die-cutting. Post Press Specialties has been helping commercial printers create stunning award-winning print pieces for over 25 years. Here are some examples of how die-cutting can be used in the design and production of business cards.

Got a great idea, but need help executing it? We would love to help. Call Post Press Specialties at 816-257-1919.

(here’s a great article on the effectiveness of print enhancements)http://www.dpsmagazine.com/its-all-in-the-effects/

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]]> Post Press and the Post Office https://post-press.com/post-press-and-mailing-services/?utm_source=rss&utm_medium=rss&utm_campaign=post-press-and-mailing-services Mon, 19 Jul 2021 19:53:19 +0000 http://post-press.com/?p=842 Mailing Services is just another way Post Press Specialties helps commercial printers “Finish Strong” We’re putting the “Post” in “Post Office”. We’re proud to announce that we now offer a...

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]]> Mailing Services is just another way Post Press Specialties helps commercial printers “Finish Strong”

We’re putting the “Post” in “Post Office”. We’re proud to announce that we now offer a wide variety of mailing services, from addressing your pieces to delivering your completed campaign to our local post office…and everything in-between.

Post Press Specialties provides state-of-the-art mailing services that make it easy and affordable to create and process business-building direct mail campaigns. When combined with our print enhancement capabilities, our efficient and cost-effective mail processing services will assure the best possible presentation and delivery of your marketing message.

WE OFFER:

NCOA, CASS Certification:

We’ll make sure that your mailings are NCOA and CASS certified on the same day the mailing is sent, ensuring the highest deliverability, the best postal rate, and savings on lost postage.

Variable Data Addressing:

At Post Press Specialties we know how effective variable data printing can be. Using our state-of-the-art data aggregation processing systems, we can help you tailor a unique message for each member of your database. This goes far beyond simply printing unique address labels. Depending on how many data points you have, direct mail pieces can be fully customized for each prospect. For example, a university can target high school students and include references to their current high school, their fields of interest and even the clubs and associations they belong to.

List Processing:

The success of any mailing campaign depends on proper mailing list processing. Before a mailing project makes it to our production floor, our data processing staff prepares the mailing list using the best technology available. Our industry-leading mail processing software allows us to cleanse and prepare a mailing list to get our customers the lowest postage rate possible.

Distribution:

We’ll make sure that your campaign is delivered to the post office and is seamlessly processed. Let Post Press Specialties take all the stress out of distributing your next piece. You’ve got more important things to do.

 Print Enhancements:

At Post Press Specialties, we know that speed and quality are essential for each and every job. We’re experts in offering print enhancements that will add considerable value to your piece. We work around the clock to cut, fold, glue, varnish, and bind for you and your customers.

Call us today at 816-257-1919 and we’ll be happy to help you with your next job.

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]]> Direct Mail: Statistics to Write Home About! https://post-press.com/post-press-specialties-your-direct-response-marketing-expert/?utm_source=rss&utm_medium=rss&utm_campaign=post-press-specialties-your-direct-response-marketing-expert Tue, 06 Jul 2021 19:13:50 +0000 https://post-press.com/?p=1354 With apologies to Mark Twain, the news of direct mail’s death has been widely exaggerated. In fact, 2020 was one of the best years for direct response marketing. Consider the...

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]]> With apologies to Mark Twain, the news of direct mail’s death has been widely exaggerated. In fact, 2020 was one of the best years for direct response marketing. Consider the following stats:

  • 41.5% of direct mail recipients either read or scan the mail they get.
  • Direct mail requires 24% less cognitive effort to process than email.
  • Direct mail recipients purchase 27% more items and spend 31% more money than people who don’t get that same piece of direct mail.
  • Direct mail offers a 31% return on investment.
  • 74.2% of American consumers say they prefer being contacted by brands via direct mail because they can read it whenever they want.

Not to mention (which we will):

  • 41% of Americans of all ages look forward to checking their mail each day.
  • 58% of the mail American households receive is marketing mail.
  • Oversized envelopes have the highest response rate: 5%
  • 59% of US respondents say they enjoy getting mail from brands about new products.

And most importantly:

  • 44.2% of direct mail recipients either read or scan the mail they get.
  • Advertising mail is kept in a household for 16 days on average.
  • 63% of catalog recipients visit the website of the company that mailed them the catalog.
  • Direct mail recipients purchased 28% more items and spent 29% more money than people who didn’t get that piece of direct mail.
  • 77% of American consumers say they prefer being contacted by brands via direct mail because they can read it whenever they want.

and let’s repeat:

  • Direct mail offers a 31% return on investment.

Some studies have shown that direct mail ROI can increase up to 30% by using print enhancements like the ones Post Press Specialties has been providing commercial printers for over 25 years.

Give us a call at 816-257-1919 and we’ll be happy to discuss how we can make your next direct mail project a success.

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