In their executive summary, the FSAE concluded that:

“There are clear advantages to foil stamping on packaging, in terms of attracting attention faster and retaining attention on packaging longer than identical packages without foil stamping.”

They went on to say:

“Overall, this pilot experiment clearly indicates that foil stamping on packaging provides real benefits concerning consumer attention on packaging.”

This is why many industries utilize foil stamping for their B2B marketing and packaging. Next time you are in a grocery story, take note of the many products that are using this technique. In marketing, first impressions are key, and a product marketed in a foil-stamped package may have a higher perceived quality and value than one in a standard package. In addition to increasing the perceived value, foil also draws attention, which can make a particular product stand out among a crowd of competition.

Consider the findings of Thales S. Teixeira in his white paper, The Rising Cost of Consumer Attention: Why You Should Care, and What You Can Do about It (Harvard Business School).

Teixeira concludes that:

 “Attention is a necessary ingredient for effective advertising. The market for consumer attention (or “eyeballs”) has become so competitive that attention can be regarded as a currency. The rising cost of this ingredient in the marketplace is causing marketers to waste money on costly attention sources or reduce their investment in promoting their brands. Instead, they should be thinking about how to “buy” cheaper attention and how to use it more effectively.”

Simply put, brands that are successful attract consumers and keep them engaged. Hot foil stamping is a cost effective way to achieve that goal. Over the last twenty-five years, Post Press Specialties has created stunning and effective pieces on a multitude of different stocks and substrates. Shiny gold, silver and other metallic foils are sure to grab attention in even the most crowded retail spaces. Foil stamping will not only help your product stand out, but it will also add a touch of elegance that will appeal to many consumers. We offer a wide selection of foil colors, finishes and effects from which to choose, to help individualize the style of your product packaging.

Over the last two and one half decades we have foil stamped business cards, booklet covers, pocket folders, stationery, holiday cards, invitations, labels, seals and postcards. Call one of the largest binderies in the Midwest, Post Press Specialties at 816-257-1919 and we’ll be happy to discuss your next project. We’ll help you finish what you’ve started.

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We are proud to announce that we’ve received The Manufacturer of the Year Award from the Independence Council for Economic Development. This honor celebrates the successes of manufacturers in Independence, Missouri. Post Press Specialties has been recognized for our innovations, philanthropy, technological advances and commitment to customer satisfaction.

Post Press Specialties has a reputation for being a cutting-edge, market-leading manufacturing company that delivers state-of-the-art print finishing services which positively impact the lives of their customers. Post Press Specialties’ impeccable knowledge of the marketplace and their dedication to the commercial printing industry were key factors in the Independence Chamber of Commerce’s decision.

We couldn’t be happier to be a part of the thriving Independence community.

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Not only does the transparent film add strength, rigidity and protection it also enhances the appearance of the printing by deepening and brightening the ink colors.

In an effort to provide state-of-the-art finishing services to the commercial printing industry, Post Press Specialties just added an Autobond 76 TPE Laminator. In honor of our new arrival, let’s review some of the benefits and applications of lamination.

Here are just a few of the many benefits laminating provides:

1. Durability – Lamination increases the durability of print materials, allowing them to withstand frequent use.
2. Protection – Need protection against fingerprints, smudges, stains, spills, tears, wrinkles, marks or abrasions? Lamination is the perfect solution. Plastic enclosures also protect against oil, grease, dirt, moisture and other contaminants.
3. Appearance – Proper lamination improves the appearance by enhancing the ink colors of the printed piece. This creates a more professional look and holds attention longer.
4. Quality – Lamination gives the impression of higher quality and importance.
5. Versatility – Our Autobond Laminator can laminate one-side, two-side or edge sealed. This state-of-the-art laminator can handle sheets as small as 9” x 12” all the way up to 29” x 41”. It can also accommodate any substrate between 80# text and 24 point.
6. Cost effectiveness – Since lamination increases the longevity of print materials, it saves money on reprinting.

The applications for laminating are endless. Post Press Specialties have laminated thousands of different types of products and pieces such as:

• Restaurant and Bar Menus
• Price and Part Lists
• Maps and Bookmarks
• Educational and Training Materials
• Membership Cards and Business Cards
• Machinery Warnings
• Maintenance Procedures
• Operating and Safety Instructions
• Signage and Rules
• Reusable Hang Tags
• Counter and Tabletop Displays
• Sales Presentation Materials
• Sell Sheets and Product Fact Sheets
• Showroom and Trade Show Materials
• Pocket Folders and Book Cover

if you have any additional questions about the benefits and uses of lamination, give one of the Midwest’s largest binderies, Post Press Specialties, a call at 816-257-1919. We provide print finishing services for short or long production runs. We’ve been “Finishing Strong” for over twenty-five years.

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