3d spot varnishing Archives - Post Press Specialties https://post-press.com/tag/3d-spot-varnishing/ Finishing Strong Thu, 28 Oct 2021 01:42:09 +0000 en-US hourly 1 https://wordpress.org/?v=7.0 https://post-press.com/wp-content/uploads/cropped-post_press_specialties-favicon-32x32.png 3d spot varnishing Archives - Post Press Specialties https://post-press.com/tag/3d-spot-varnishing/ 32 32 6 Reasons Why Promotional Calendars Make Great Gifts https://post-press.com/6-reasons-why-promotional-calendars-make-great-gifts/?utm_source=rss&utm_medium=rss&utm_campaign=6-reasons-why-promotional-calendars-make-great-gifts Thu, 28 Oct 2021 01:42:09 +0000 https://post-press.com/?p=1399 The post 6 Reasons Why Promotional Calendars Make Great Gifts appeared first on Post Press Specialties.

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You’ve probably noticed that here at Post Press Specialties we’re all about the latest technology, especially when it comes to post-press finishing. However, we can be a little “old school” too. Businesses have been giving away calendars for generations and we’ve helped hundreds of companies create beautiful promotional pieces that their customers love. In fact, they look forward to getting them every year.

Here are some reasons why calendars make great promotional giveaways.

  1. Display

According to the Advertising Specialty Institute (ASI), 76% of people who receive calendars display them prominently. Employees frequently refer to the calendars which will reaffirm your brand’s presence. A good calendar will keep your company “top of mind” with your customers.

  1. Lifespan

Yearly calendars are usually displayed for, wait for it,…..a YEAR. Your logo can be present every minute of every day for 365 days. That’s a pretty robust shelf life. Plus, you get an extra day of engagement every four years J.

  1. Cost

When you consider a calendar’s shelf-life, you’ll get your message in front of your customer for pennies a day. Even the most expensive calendars are extremely cost effective.

 

  1. Amazing Variety

Leave it to us to help you create a truly stunning calendar. We can add 3D spot varnish, foil embossing, die-cutting, etc. to your piece. The options are almost limitless.

 

  1. Personalization Options

With our variable printing capabilities, we can create personalized calendars for each of your customers. We’ll be happy to show you what we can do.

  1. Easy to use

The Promotional Products Association International’s (PPAI) Influence of Promotional Products on Consumer Behavior report noted that 50% of cellphone users admit they’ve never used the calendar function on their cell phones. This is especially true of people over 50. Printed calendars on the other hand will be used by everyone.

 

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]]> Make More Cents, By Using All Senses https://post-press.com/make-more-cents-by-using-all-senses/?utm_source=rss&utm_medium=rss&utm_campaign=make-more-cents-by-using-all-senses Sat, 07 Mar 2020 16:47:00 +0000 http://post-press.com/?p=737 In 1965, 3M became the first company to experiment with sensory enhanced printing. While developing microencapsulation for their carbonless paper products, the 3M engineers discovered that they could create a...

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]]> Kansas book binderies , bindery

Post Press Kansas commercial printing company and print finishing services.

In 1965, 3M became the first company to experiment with sensory enhanced printing. While developing microencapsulation for their carbonless paper products, the 3M engineers discovered that they could create a coating that would release an odor when scratched. The result was the advent of “scratch and sniff” technology and the birth of sensory branding.

Over the last fifty years, advertisers have tried to appeal to all five senses by incorporating sensory cues in their marketing. According to a research commissioned by Martin Lindstrom, brand consultant and author of Brand Sense – Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound, media that appeal to multiple senses can increase brand impact and engagement by more than 70 percent.

Creating impactful printing that engages multiple senses poses a big challenge for marketing managers, especially those who have limited budgets. Thankfully, advances in print finishing techniques have driven down the cost of sensory print enhancements. Print is no longer static and strictly 2-dimensional. For twenty-five years, Post Press Specialties has helped commercial printers create pieces that engage multiple senses, especially touch.

 

See Me, Feel Me

A 2015 report from the Shullman Research Center, articulates the effect touch has on purchases. Forty-eight percent of respondents reported that they have bought a luxury product (priced at $1000 or more) based solely on touch.

“It’s fascinating to me that 17 million adults ranked touch as their No. 1 sense and virtually half of these consumers—48 percent—reported that they bought a luxury in the past 12 months. Touch-oriented consumers are the No. 1 purchasers of luxuries,” said Bob Shullman, head of Shullman Research Center. “This finding suggests to me that if a marketer is advertising a luxury that can be touched, the marketer should consider emphasizing the luxury’s touch-ability qualities in the advertising.”

Without a doubt, paper stock is important, but print enhancements that concentrate on touch can help ensure that a appleusppiece will be a success. We’ve become one of the Midwest’s largest binderies by offering a wide range of specialty printing techniques such as embossing, foil stamping, spot 3D varnishing, die cut and letterpress. Most of these enhancements can be applied to most paper stocks and substrates.

Call us today at 816-257-1919 and we’ll show you how to use print finishing techniques to you and your customer’s advantage. We love to show off our equipment, ask about our plant tours.

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