With apologies to Mark Twain, the news of direct mail’s death has been widely exaggerated. In fact, 2020 was one of the best years for direct response marketing. Consider the following stats:
- 41.5% of direct mail recipients either read or scan the mail they get.
- Direct mail requires 24% less cognitive effort to process than email.
- Direct mail recipients purchase 27% more items and spend 31% more money than people who don’t get that same piece of direct mail.
- Direct mail offers a 31% return on investment.
- 74.2% of American consumers say they prefer being contacted by brands via direct mail because they can read it whenever they want.
Not to mention (which we will):
- 41% of Americans of all ages look forward to checking their mail each day.
- 58% of the mail American households receive is marketing mail.
- Oversized envelopes have the highest response rate: 5%
- 59% of US respondents say they enjoy getting mail from brands about new products.
And most importantly:
- 44.2% of direct mail recipients either read or scan the mail they get.
- Advertising mail is kept in a household for 16 days on average.
- 63% of catalog recipients visit the website of the company that mailed them the catalog.
- Direct mail recipients purchased 28% more items and spent 29% more money than people who didn’t get that piece of direct mail.
- 77% of American consumers say they prefer being contacted by brands via direct mail because they can read it whenever they want.
and let’s repeat:
- Direct mail offers a 31% return on investment.
Some studies have shown that direct mail ROI can increase up to 30% by using print enhancements like the ones Post Press Specialties has been providing commercial printers for over 25 years.
Give us a call at 816-257-1919 and we’ll be happy to discuss how we can make your next direct mail project a success.