You’ve probably noticed that here at Post Press Specialties we’re all about the latest technology, especially when it comes to post-press finishing. However, we can be a little “old school” too. Businesses have been giving away calendars for generations and we’ve helped hundreds of companies create beautiful promotional pieces that their customers love. In fact, they look forward to getting them every year.
Here are some reasons why calendars make great promotional giveaways.
- Display
According to the Advertising Specialty Institute (ASI), 76% of people who receive calendars display them prominently. Employees frequently refer to the calendars which will reaffirm your brand’s presence. A good calendar will keep your company “top of mind” with your customers.
- Lifespan
Yearly calendars are usually displayed for, wait for it,…..a YEAR. Your logo can be present every minute of every day for 365 days. That’s a pretty robust shelf life. Plus, you get an extra day of engagement every four years J.
- Cost
When you consider a calendar’s shelf-life, you’ll get your message in front of your customer for pennies a day. Even the most expensive calendars are extremely cost effective.
- Amazing Variety
Leave it to us to help you create a truly stunning calendar. We can add 3D spot varnish, foil embossing, die-cutting, etc. to your piece. The options are almost limitless.
- Personalization Options
With our variable printing capabilities, we can create personalized calendars for each of your customers. We’ll be happy to show you what we can do.
- Easy to use
The Promotional Products Association International’s (PPAI) Influence of Promotional Products on Consumer Behavior report noted that 50% of cellphone users admit they’ve never used the calendar function on their cell phones. This is especially true of people over 50. Printed calendars on the other hand will be used by everyone.
