Print Finishing Concepts

Kansas Post Press Commercial Printing

Strengthening Relationships the Post Press Way

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Simply put, we owe most of our success to the wonderful personal relationships we’ve been able to forge with our customers. The printing industry is tough and the only way to thrive is to establish long lasting relationships built on mutual trust and goodwill. We know the challenges that commercial printers face and have based our business on helping the trade overcome manufacturing challenges with creative solutions.

 Post Press knows that a mutual appreciation of each other will result in long-term PROFITABLE relationships. How do we get to know our customer’s unique needs and wants? Here are just a few of the ways:

 Our Doors are ALWAYS Open

 At the risk of sounding like your mother, “Please come visit!” We are more than happy to show you around our plant. Haven’t met our new 57” Young Shin die-cutter or MGI Jet Varnish 3D iFoil Printer yet? Come on by and see these amazing machines. Who knows? We might even have donuts and coffee.

 Build Personal Connections

Getting to know our customers is one of our top priorities. Our sales, customer service and management teams all take pride in establishing and nurturing long lasting personal relationships. Many of our customers become not just great customers, but great friends.

We Speak the Same Language

We’ve worked with commercial printers for a long time. We know the challenges you face and have encountered the same struggles. Most importantly, we speak “printer”. Understanding exactly what a job requires from a technical perspective eliminates mistakes that can cost thousands of dollars. 

 Samples

For complicated jobs that require a little more attention, we often provide samples of what the completed work will look like. We’ve learned that a little extra attention at the beginning, can eliminate costly errors in the end. 

 Quality Control Procedures

Nobody’s perfect. Manufacturing problems can occur at any time. We take pride in discovering errors before they become big problems. We pull and maintain sheets from each stage of the job while we’re running it. 

 

We want to be your bindery. Give us a call at 816-257-1919. We’ll be happy to show you around our facility. Post Press is constantly adding new equipment and services and we would love to discuss how we can help you grow your business.

Kansas book binderies , bindery

In Honor Of Our New Die-Cutter

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Post Press is excited to announce our newest addition: a brand new Young Shin 57″ Die-Cutter. The possibilities are endless with this state of the art machine.  To get your creative juices flowing, here’s are a few great examples of how specialty die-cutting can make ordinary print pieces – EXTRAORDINARY.

from design instruct.com

15_logo_diecut_folder 16_btype_logo01_diecut_logo03_business_card_diecuts05_die_cut_medium06_popcorn_business_card

 

Got a great idea that you need help executing? We’ll be happy to help. Give us a call at 816-257-1919.

 

Kansas city binderies

Signs, Signs, Everywhere There’s Signs

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Having a great sign that not only attacks attention, but effectively markets your store or product can mean the difference between success and failure. Thankfully, throughout the years, research has shown what  are the most common characteristics of winning signage.

1. Be short and to the point – The average attention span of an American is slightly longer than a gnat’s. Seriously, if you can’t convey your message concisely, you’re risking failure. Customers are in a hurry, respect that.

2. Use Fonts that are easy to read – Don’t get too fancy. Basic easy to read fonts work best.

3. State the customers reasons to buy your product or service – Sometimes you have to tell your customers exactly why they need your product. An active voice sells better than a passive one.

4. Use the words “You” and “Yours” – These words create a sense of ownership with the customer. “You’ll be a hero with your kids if you buy Bengani’s Pizza.”

5. Less is more – People respond better when the message is simple. This is especially true of billboard advertising. If your potential customer is traveling at 65 miles per hour, you better not waste time. Studies have shown that billboards with more than ten words often don’t perform well.

6. Test your sign – Make a mock of your sign and have co-workers, friends and customers give their opinion. Can they read it? Is the font large enough? Does the message make sense? Post Press can help you with visual enhancements such as foil stamping and three dimensional textures. Call us at 816-257-1919 and we’ll be happy to discuss options. Or fill out a contact form and we’ll get back to you.

7. Have fun – Humor is great at getting attention. Fun signs mean fun customers.

 

Check out this video:

 

 

Post Press specialties

Move Over “The Office”, Sappi Produces Comedy Lampooning Printing Insustry

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It was just a matter of time before someone produced a comedy about the printing industry. Kudos goes out to Sappi and their new web series, “Off Register”. From Sappi’s website:

Sappi Productions and The Flo Channel proudly present Off Register, the first online series inspired by the insanity printers have to deal with on a daily basis. Off Register is a totally unvarnished and uncoated look at what goes on behind the glossy world of print production. You name it, it’s here. The designers who don’t know the difference between CMYK and DKNY. The clients who need their Labrador to sign off on a press check.

Get ready to meet the entire cast of characters— Sully, the all-knowing, eye-rolling printer. Kat, the designer, who’s still trying to figure out which end of the loupe is up. And all the rest of the gang. And the best part? All the stories are inspired by real world experiences of printers across the country. After all, Off Register is really your show. So why shouldn’t they be your stories? With a little comic spice, of course.

See what happens when the ink hits the fan… on Off Register.

 

Watch all the episodes at:http://www.na.sappi.com/education/off-register

Post Press Specialties | Enhancing your Finished Print Pieces | U.S.A Company

Enhancing Your Printed Pieces to Increase Shelf Life and Response

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Let’s be honest, getting your printed piece noticed is sometimes very difficult. Consider this: Yankelovich, a market research firm, estimates that a person living in a city 30 years ago saw up to 2,000 ad messages a day, compared with up to 5,000 today. About half the 4,110 people surveyed last spring by Yankelovich said they thought marketing and advertising today was out of control.

Marketers need to take advantage of every possible strategy that will get them noticed. Today we’re going to discuss foil enhancements and how they’ve become one of the most viable ways to increase success of your printed piece. Post Press Specialties new MGI Jet Varnish 3D Spot Coater can help you attain remarkable results through foil enhancements.

Consider these findings from a study commissioned by the Foil & Specialty Effects Association:

There are many processes that can be applied to printed pieces to stimulate attraction and hold the attention of a viewer. Some of these processes have long been in existence and are a part of the branding strategy for many companies in a wide variety of product marketing categories, including food and beverage, cosmetics and grocery. Today, processes that increase visibility, stimulate attraction, hold attention, and convey an image of value are known as High-Visibility Enhancements. The list of high-visibility enhancements includes several processes and many references. These processes include embossing, specialty UV coatings and metallic finishes. 

The study outlined instances where foil enhancements increased the success and viability of marketing campaigns, such as these case studies:

Colgate® Total® Toothpaste Launch 2

  •   Product introduced in the United States with holographic foilstamped packaging in early December 1997 with a $100 millionmarketing campaign
  •   Becomes the #1 toothpaste brand in USA within four months witha 30 percent market share
  •   Altered the standard of packaging in the oral care category

Best Choice® Private Label Products 5

  •   Added gold foil stamping to its olive oil brand
  •   Retailers who stocked the new package experienced a 30-percentjump in velocity for the brand and retention of 10-15 percent thereafter. Over time, other products received packaging makeovers featuring foil stamping.
  •   Sales for parent company Associated Wholesale Grocers, Inc. from 2004 to 2008 increased by nearly 50 percent.
  •   A 2006 survey commissioned by the Private Label Manufacturers Association reported that 57 percent of respondents said packaging for private label brands is just as good as the packaging for national brands.
  •   Best Choice® products are the test subjects in the study described within this white paper.

Gillette® MACH3® Razor Launch 3

  •   Product introduced with overprinted/foil stamped graphics in 1998
  •   Becomes the #1 selling razor in the USA and Europe within sixmonths despite a premium price tag that many critics believed wastoo high

Perhaps the most significant finding was how the use of foil enhancements increased the perception of security and quality in the marketplace:

It is the conclusion of the research team that this was a very thorough and effective pilot study. There are clear advantages to foil stamping on packaging, in terms of attracting attention faster and retaining attention on packaging longer than identical packages without foil stamping. Through these tests, it is also the hypothesis of the research team that foil stamping increases sales, but this will need to be quantified through a study specific to tracking sales.

Overall, this pilot experiment clearly indicates that foil stamping on packaging provides real benefits concerning consumer attention on packaging. Additional studies are recommended to confirm these results and explore other potential benefits of visual enhancement techniques on packaging.

The Foil & Specialty Effects Association estimates that high-visibility enhancements are found on less than 10 percent of printed items. What impact do those enhancements have on shelf presence? Find out by reading the entire study here on the Post Press News Blog.

By providing state-of-the-art post press services, Post Press Specialties has become a valuable resource to commercial printers everywhere. Contact us today and we’ll be happy to discuss how we can help you provide your customers a profound competitive advantage.

 

 

Post Press Specialties | Self Mailers, Bulk Mailing, Online Services | Nationwide

Self-Mailers: The Do’s and Don’ts

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The 2015 DMA Response Rate Report has come out and shows that, on average, direct mail achieves a 3.7% response rate with a house list, and a 1.0% response rate with a prospect list. Not bad, in fact, direct mail has an open rate that’s almost 6x better than most digital response channels.

While those stats are pretty good, direct marketing professionals are always looking for ways to get “the envelopes opened”. That’s why more and more direct mail campaigns are “self-mailers”.

 

imgres-4Simply put, a self-mailer is any mailing that is completely self-contained and doesn’t require an envelope. A postcard is a self-mailer. So is a catalog. In fact, there are hundreds of kinds of self-mailing pieces or formats you can use. Obviously, self-mailers eliminate the “get the envelope opened problem.”

 

Here are a few reasons why a self-mailing piece might be a great option:

 

$$$$$

Perhaps the greatest advantage of a self-mailer is the cost. Self-mailers eliminate quite a bit of printing. Obviously you’ll save on the envelopes, but also on all the collateral that goies in the envelope.

 

YOUR MESSAGE CONVEYED IMMEDIATELY

A well designed self-mailer gets your message across immediately. There are no pesky envelopes to get in the way.

 

PERFECT CALL TO ACTION

Self-mailers work best when there is a clear call to action. Subtle selling is where the self-mailer shines. Driving traffic to a website, getting new subscribers for a mailing list or inviting prospects to an open house are perfect for the medium.

 

DON’T DO TOO MUCH

Don’t use a self-mailer to convey a complex message. The self-mailer should be used when the sales message is short and sweet.

 

TIPS FOR COPYWRITERS

Some general tips when writing and designing a self-mailer:

* Make the call-to-action clear and compelling on the front panel.

* Make it newsworthy!

* Always use captions for all images. Space is limited, don’t waste an opportunity to sell.

* Testimonials and great product reviews work great! Make ‘em short!

* Have you won any awards? Perfect opportunity to brag.

* Coupons, coupons and more coupons. Don’t forget to create immediacy by including an expiration date!

* The offer is just as important as the product.

Post Press Specialties are experts in self-mailers. Call us today at 816-257-1919 and we’ll be happy to discuss your upcoming project.

Keeping Your Binding and Finishing In-House vs. Outsourcing

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The decision to keep work in-house versus outsourcing binding and finishing is a challenging one.   Here are a few things to think about.

  1. Think ahead when quoting projects. Keep in mind target margins and promised timelines. If you sense complexity or volumes that could be a problem in the future, give yourself room for options. Set a project fee that gives you the choice of keeping it in-house or sending it out. Either way, you should be able to preserve for the most part your target margins.
  2. Handling single or multiple finishing steps. Most in-house finishing departments can handle multi-step finishing, but it may require several different set ups and multiple passes to get an end product. What are the fully-loaded time and labor costs of multiple steps and passes compared to an outsourced binding and finishing specialist?
  3. Third-party perspective and advice can be valuable. Sometimes you can get too close to a project and tunnel vision sets in. Outside binding and finishing experts can help you engineer and design a project from the beginning that is better for a customer and more cost-effective to produce.

For larger and more complex projects take a minute to consider all your options. It can make all the difference in hitting your margin goals and meeting your scheduling deadlines.

How to Hire the Best Bindery and Print Finishing Partner for Your Project

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Putting your bindery and finishing projects in the hands of another company is a serious business decision. Here are three questions you should ask of any bindery before you hire them for your project.

  1. Do they have a partial customer list and references we can contact immediately?
    The social proof and credibility of other experienced printers willing to attest to the responsiveness, professionalism and quality of work should be a critical factor. Does the bindery have happy customers who trust them?
  2. What are the experience levels and tenure of customer service representatives, project managers and team leaders?
    Companies that treat and train their people well will do a better job. A company should be able to point to long-term and highly experienced employees that know printing, print finishing and binding processes.
  3. What professional associations are they involved with?
    Companies that are involved with their trade associations are investing in education, knowledge and best-practice sharing. Look for active members of printing and bindery association chapters at the local and national level.

Finally, look for culture fit. Nice, smart and successful partners are always more fun and productive to work with!