Print Finishing Concepts

Reaching Seniors With Direct Mail

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boy-20233_1920A few weeks ago, we posted a blog on the effectiveness of direct mail on young people (http://post-press.com/young-people-love-direct-mail/). Interestingly, the same can be said for older demographics.

 

A recent study by Deft Research of older adults shopping for Medicare insurance finds that when communicating with seniors, direct mail is very effective.

 

While conducting their annual “Age-in Study,” Deft Research surveyed 64-year-olds as they approached Medicare enrollment, as well as seniors who were enrolling late, and found that direct mail was a major motivator for many consumers to visit websites.

 

“Even though most internet users said they found websites on their own, direct mail was the top promotional vehicle for driving consumers to websites,” the report found. “Mail drove three times more visitors to websites than internet or TV advertisements.”

 

Direct mail messaging was even more effective in the “upper income and higher educated” segments.

 

For the first time in the 11 years of the study, internet shopping was the most frequent way that this age group shopped for health insurance. Deft suggests that direct mail can be very effective when the message offers unique shopping values, such as: advice, assistance and opportunities to targeted populations. If you want traffic to your website, direct mail might be the answer.

 

The study included 1,450 people who were 64 or up to three months past their 65th birthday and not enrolled in Medicare; 153 people aged 65 years and 4 months up through age 68 and not enrolled in Medicare; and 656 people who participated in Deft Research’s 2015 Age-in survey and were contacted again.

 

Direct mail’s effectiveness will be even more pronounced when adding high visibility enhancements (see white paper). Post Press Specialties diverse manufacturing capabilities can increase the shelf life of any piece. Foil embossing, 3D spot varnishing and die cutting are just a few of the many services we provide. Call Post Press Specialties at 816-257-1919 and we’ll be happy to discuss your next project.

 

Packaging Trends

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While certain segments of the commercial printing industry have recently faced challenges, the packaging segment has remained robust. A recent study commissioned by Ink Type, projects that the packaging printing market will exceed $580 Billion by 2020. Mintel, a leading marketing research firm, has isolated several manufacturing trends that should continue throughout the rest of the decade.

 

At Post Press Specialties, we’ve seen firsthand the profound changes that the printing packaging industry has undergone over the last twenty years. We’ve invested in the latest enhancement to print and finishing technologies (MGI 3D Spot Varnish Press and 57” Young Shin Die-cutter) in order to continually serve commercial printers nationwide.

 

Here’s a look at how the next generation of packaging will engage customers in the next few years:

 

 

Free-Coca-ColaEngaging customers on a personal level – Brands are always looking for ways to connect with their customers. Digital and variable print technologies allow manufacturers to provide packaging that is tailored to specific demographics. Coca-Cola did this brilliantly with their “Sharing a Coke” campaign. By printing proper names on individual bottles, they created an emotional connection with the end user. As Mintel points out:

 

                        The unique capabilities of digital printing have captured the attention of retailers, brand owners, and packaging converters around the world. Brought into the global mainstream limelight by the tremendous success of Coca-Cola’s “Share a Coke” campaign, digital printing is capturing brands’ attention by creating opportunities to engage consumers on a local, personal, or even emotional level. With 1 in 5 US Millennials seeking custom or personalized packaging, and nearly one quarter of Chinese consumers indicating they would pay more for personalized soft drink packaging, digital printing is positioned to grow well beyond industry estimates that it’s already accounting for 10% of packaging decoration globally.

Mintel believes 2016 will be the tipping point for digital
package printing, as brands and package converters begin
to move beyond using digital primarily for limited editions and personalization, and begin to capitalize on its economic and speed-to-market advantages for mainstream package decoration.

 

Flexible Packaging – Walk through any grocery store and you’ll see a myriad of products with flexible packaging. Mintel explains why:

 

No longer is flexible packaging (specifically pouches) is considered
a compromise. Presently, 32% of consumers images-1associate flexible packaging with being modern, and brands are tapping into flexibles’ nearly unparalleled decoration and marketing opportunities. Add to that the ability to incorporate nearly any functional component of flexibles’ rigid counterpart, and the result is 56% growth in the launches of CPG flexibles according to Mintel’s Global New Products Database (GNPD) between 2010 and 2014. But at what point will flexible packaging, especially stand up pouches, become non-differentiated? And what should brand owners be thinking about next?

In 2016 while brands will still be
looking to pouches to capture consumers’ attention, the truly innovative brands will be looking to the next generation of rigid/flexible hybrids that offer functional and environmental benefits alongside great shelf presence.

 

We want more! No wait, we want less – Sometimes consumers want more of a product, sometimes less. Consumers are always on the lookout for better bulk value when it comes to commodity items like milk and bread. However, health conscious consumers are becoming more receptive to smaller “trial size” packages when it comes to snacks and cereals. Per Mintel’s study:

 

Families around the world are seeking
value in larger container sizes for milk. Meanwhile, 39% of UK consumers would
like to see a wider range of smaller bottles of alcoholic beverages. As evident by the 50% of health-conscious snackers saying they’d be willing to try a new product if it comes in
a small, trial-size pack, as brands’ product portfolios grow, the ability to reach consumers in unique and time-shifting use occasions means brand-owners must offer a greater range of pack sizes – both larger and smaller. In 2016, following such major downsizing strategies as those by Kellogg in 2015, if brand-owners are to overcome the growing lack of consumer brand loyalty, they must create and deliver packaging that consumers see as right-sized for themselves, their families, and shifting use occasions.

 

Offering creative enhancements to packaging over the last twenty years has made Post Press Specialties one of the Midwest’s largest and most respected binderies.

 

 

Eco Friendly – While most consumers are receptive to brands offering eco-friendly packaging, they don’t want to pay more for it. This has become a problem for manufactures, especially when they are faced with environmental regulations that dictate packaging constraints. Mintel offers this interesting take:

 

imgresBrands are searching for environmentally responsible packaging options, consumers are putting the onus on brands to do right by doing good by the Earth. The difficulty is that while consumers want it all, they generally aren’t willing to pay more to get it, and even basic recycling is too difficult for many. Despite best efforts, package recycling is
well below its potential, and most consumers don’t have a real understanding of what to
do with compostable packaging. But what is beginning to resonate are two key initiatives: a focus on alternative package material sources and catering to the 63% of US consumers who’ve stated that reusable and repurposable packaging is a key purchasing driver they see as being yet another link in the long and complex green packaging chain.

When product price and perceived product quality are equal, consumers will be increasingly turning to these eco- and alternative-use attributes as the deciding purchasing factor. Going forward, brands cannot afford to ignore this “ecologically friendly” purchasing driver as they develop their brand positioning and marketing strategies.

 

Post Press Specialties has become Kansas City’s largest bindery by keeping abreast of market trends and offering creative and innovative print enhancement solutions for over twenty years. Call us at 816-257-1919 and we’ll be happy to help you with your next project.

Young People Love Direct Mail

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We didn’t see this coming.

 

According to a new joint survey conducted by the United States Postal Service and the American Association of Political Consultants, voters under the age of thirty pay closer attention to direct mail, particularly political advertising, than their older counterparts.

 

With the 2016 presidential campaign in full throttle mode, these results are even more intriguing. Donald Trump and Hillary Clinton are both vying for the twenty percent of the electorate that under-thirty voters represent. It’s possible that in the battleground states of Florida, North Carolina, Colorado, Nevada, Pennsylvania and Ohio, these voters can sway the election.

 

Findings from the study include:

  • Millennials prefer political mail over other forms of political advertising. At least 42 percent of millennials prefer direct mail political ads over online ads, with 38 percent favoring both equally. (Twenty percent prefer online political ads.)
  • Millennials are more likely to read, discuss and use political mail. Over twice as many millennials thoroughly read political mail they receive (40 percent compared to 18 percent for non-millennials.) Additionally, they discuss political mail more with others (78 percent compared to 63 percent) and use mail to remind them when to vote.
  • Political mail prompts millennials take action. Because of political mail, 66 percent of millennials are likely to research the candidate, with 54 percent visiting the candidate’s website.

 

The survey can be found at http://www.deliverthewin.com/political-mail-and-millennials/

 

We’ve been offering creative print enhancement solutions to commercial printers for over two decades. Post Press Specialties, one of the Midwest’s largest bindery can help make your direct mail piece a success. If you’re looking to increase engagement on your next direct mail piece, give Post Press a call at 816-257-1919.

Glossary of Printing Terms

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Need to look up a printing term? It’s probably on our list:

 

Abrasion Resistance

The resistance to scratching or scuffing of a surface of paper.

 

Accordion Fold

A type of paper folding in which each fold of a brochure runs in the opposite direction to the previous fold of the brochure creating an accordion affect. Post Press has helped hundreds of customers with their accordion fold projects.

 

Acetate

A clear or translucent plastic sheet material of a variety of colors used as an overlay usually.

 

Additive Colors

In photographic reproduction the primary colors of red, green, and blue which are mixed to form all other colors. Also known as RGB.

 

Aerate

This refers to a process whereby air is blown onto paper sheets to separate the sheets.

 

Agate

Type size of 5 ½ points.

 

Airbrush

A compressed air tool that dispenses a fine mist of ink; used in illustration and photo retouching software to create effects.

 

Anodized Plate

In lithography, a plate manufactured with a barrier of aluminum oxide, which prevents chemical reactions that break down the plate; it provides optimum press performance and can carry very small dot %’s.

 

Antique Finish

Paper with a rough surface.

 

Antiskinning Agent

An antioxidant agent used to prevent inks from skinning over in the can or on press.

 

Aqueous Coating

Water soluble coating that protects ink and enables quick handling of piece. Comes in gloss, satin, and dull-Usually done in-line.

 

Aqueous Plate

Water soluble plate coatings, which are less toxic and less polluting which enables quick handling of paper and high level of gloss.

 

Art Work

Any materials or images which are prepared for graphic reproduction and can be produced manually or by software.

 

Art-Lined Envelope

An envelope that is lined with fine paper; can be colored patterned or foiled.

 

Artwork

All illustrated material, photo and charts etc., that is prepare for reproduction which can be produced manually or by software.

 

Author or Customer Alterations (AA, CA’s)

Changes made after the proof stage where a customer is responsible for additional charges.

 

Back Lining

The fixing of material, either paper or cloth, to the inside of a book before it is bound. Can be colored, textured or finishes.

 

Back to Back

Printing applied to both side of a sheet of paper.

 

Backbone

The spine of the binding which connects the front of the book with the back of the book; also called back or spine. Need “perfect” perfect binding? Call Kansas City’s premier bindery, Post Press Specialties.

Background

Image that appears faintest and the type is usually printed over the background and used as effect.

 

Back slant

Type that tilts to the left of backward direction; opposite of italic type, which is to the right.

 

Banner

The top primary headline usually spanning the entire width of a page. Used to draw eye or grab attention.

 

Base

The support onto which printing plates are fixed and is usually metal.

 

Base Film

The foundation material onto which the film positives are stripped for making printing plates and becomes obsolete and was used primarily in the stripping process.

 

Base Line

Term used to describe the imaginary horizontal line upon which stand capitals, lower case letters, punctuation points, etc.

 

Base Size

Standard size of paper stock; even though it is required size may be smaller or larger. It is different for types of paper, book and cover weight. Got an odd sized job that needs finishing? Call us at 816-257-1919.

 

Basis Weight

Basis weight refers to the weight, in pounds, of a ream (500 sheets) of paper cut to standard size for that particular paper grade and varies based on coated, uncoated, book and cover.

 

Bed

The steel flat table of a cylinder printing press upon which the type or die sits during the printing process.

 

Boldface

Type characteristic using bold or thicker lines.

 

Bible Paper

A thin but strong paper (opaque).

 

Binder’s Board

A heavy paperboard with a cloth covering that is used for hardback or case back binding of books.

 

Binding

Various methods of securing folded sections together and or fastening them to a cover, to form single copies of a book. Used on a spine. We’re experts in Wire-O, Spiral Wire, Saddle-Stitching and Perfect Binding.

 

Black

Ink that is one of the process colors. Also known as K in CMYK.

 

Blanket

On offset presses a fabric-reinforced sheet of rubber to transfer the impression from the plate onto the impression cylinder.

 

Blanket to Blanket Press

A printing method in which there are two blanket cylinders thought which a sheet of paper is passed and printed on both sides. Used on smaller presses or duplicators.

 

Bleed

Extra ink area that crosses the trim line.

 

Blind Emboss

Raising of the image on paper using a die and counter die with no ink involved.

 

Blind Embossing

Raising of images that are not inked or gold leafed.

 

Blind Folio

Page number not printed on page.

 

Blind Image

A problem that arises in the lithography process when an image loses it ink receptivity and fails to print.

 

Block

Illustrations or line are etched into zinc or cooper plates mounted to wood and used in letterpress printing.

 

Blow-up

Enlargement of photos, copies or line art.

 

Blue-Line

Photographic proof made from flats for checking accuracy, layout and imposition before plates are made. Becoming obsolete.

 

Boldface

Type that has a heavier stroke that makes it more bold.

 

Bond

A grade of durable writing, printing and typing paper that has a standard size of 17 x 22 inches. Used in business correspondence.

 

Book

A general classification to describe papers used to print books bookweight; its standard size is 25 x38 inches. A printed work that contains mare than 64 pages. Can be bound in a number of ways.

 

Bristol Board

A board paper of various thickness; having a smooth finish and used for printing and drawing.

 

Brocade

A heavily embossed paper.

 

Brochure

A pamphlet to convey or promote message. Post Press has enhanced countless brochures with our advanced finishing services.

 

Bronzing

A printing method whereby special ink is applies to sheets and then a powder is applied producing a metallic effect. Particles will come off on hand or in printers.

 

Buckle Folder

A piece of binding machinery with rollers that fold the paper.

 

Bulk

A term given to paper to describe its thickness relative to its weight.

 

Bullet

A boldface square or dot used before a sentence to emphasize its importance.

 

Burn

A term used in plate making to describe applying light to “burn” the image onto plate.

 

Burnish

A term used for the process of “rubbing down” lines and dots on a printing plate.

 

Caliper

The measurement of thickness of paper expressed in thousandths of an inch or mils. Thin or thick, Post Press can work with almost any type of sheet.

 

Camera Ready

A term given to any copy, artwork etc., that is prepared for photographic reproduction. Can be manually created or created on computer.

 

Caps & Lowercase

Instructions in the typesetting process, that indicate the use of a capital letter and the rest of the letters in lower case.

 

Caps & Small Caps

Two sizes of capital letters made in one size of type.

 

Case

The thick cover of a hardbound book.

 

Case Binding

Books bound using hard board (case) covers.

 

Casing In

the process of placing in and adhering a book to its case covers.

 

Cast Coated

A paper that is coated with clay and then pressure dried using a polished roller which gives an enamel like hard extra high gloss finish.

 

Chalking

Print on paper where the absorption is so great that it breaks up ink image creating loose pigment dust.

 

Chancery Italic

The roots of italic design.

 

Chase

Frame of steel, or cast or wrought iron, in which images are locked up for printing and is used in letterpress or cylinder presses.

 

Combination Stamp

Process where embossing and foil stamping are done at the same time.

 

Cutting

Process of cutting paper with guillotine cutter. Post Press Specialties is equipped with polar cutting systems with pre-jogging and stacking and 3 programmable cutters.

 

Cyan (C)

One of the ink colors (blue) that is used as a process color (CMYK).

 

Die Cut

Cutting shapes or non-square or rectangular shapes out of paper using die-cutting equipment. Post Press recently acquired a 57” Young Shin Die-Cutter that can do almost anything. Call us at 816-257-1919 and we’ll be happy to show you what this impressive machine can do.

 

Digital Printing

Printing done from digital file.

 

Distribution Rollers

The rubber coated rollers responsible for the distribution of ink from the fountain to the ink train in presses.

 

Docutech

Xerox machine that is high end production copier and only does black/black using toner.

 

Dog Ear

A dog Ear occurs when you fold into a fold (such as a letter fold). At the side of one of the folds an indentation forms. It may look like a small inverted triangle. This usually happens when folds are too tight.

 

Dot

The smallest individual element of a halftone which can be expressed in %.

 

Dot Gain

A Dot Gain occurs due to ink absorption in paper causing halftone dots to enlarge or spread.

 

Draw-down

Test of ink color before going to press. Solid stripes on paper to show what ink will look like.

 

Drier

Describes additives to ink which hasten the drying process.

 

Drill

The actual drilling of holes into paper for ring or comb binding which uses a bit that turns with sharp edges. Have a drilling job? Post Press can help.

 

Drop Shadow

A shadow image placed strategically behind an image to create the affect of a shadow from light.

Ductor Roller

The roller between the inking and the dampening rollers.

 

Dull Finish

Any matte finished paper that has very little reflection.

 

Dummy

A representation of copy and art elements to be reproduced to duplicate the finished product and has no ink present, which is also called a comp.

 

Duotone

A two-color halftone reproduction generated from a one-color photo with use of accent color.

 

Duplex Paper

Paper which has a different color on each side.

 

Dutch Cut

Odd number of cuts or pieces placed in different directions.

 

Dutch Cutting

A process of cutting many sheets from the same parent sheet in which the smaller sheets have a different grain direction.

 

Eggshell Finish

Finish of paper surface that resembles an eggshell achieved by omitting the calendar process. Toothy feel or rough.

 

Electronic Composition

Composition of text, graphics and pictures.

 

Electronic Proof

Proof generated from the computer file directly -Inkjet, dye sublimation, digital halftone.

 

Elliptical Dot

Dots are actually elongated to produce improved middle tones.

 

Em

A unit of measurement equaling 12 points.

 

Embossed

Paper finishing where a pattern is pressed into the paper when it is dry which also applies to using die and counter die to impress image into substrate. Post Press Specialties has 4 Hot-foil stamping machines.

 

Emulsion

A light sensitive substance used as a coating for film; made from a silver halide compound.

 

Enamel

A term that describes coating on paper.

 

Engraving

A printing process whereby images are etched onto a plate. When ink is applied, the etched areas act as small well to hold the ink; paper is forced against this die and the ink is injected into the paper creating raised images.

 

Etch

Producing an image on a plate by the use of acid.

 

Exposure

That stage of the photographic process where the image is produced on the light sensitive material.

 

Fan Fold

Paper folding that emulates an accordion or fan. Have you seen our Chameleon hi-speed folder/gluer? Ask us for a tour.

 

Felt Finish

The smoother side of paper usually a soft weave pattern used for book papers.

 

Felt Side

It is the top side of the sheet in the paper making process that does not lie on the Fourdrinier wire.

 

Finish

The surface quality of paper.

 

Fit

The registration of the print on the substrate.

 

Flush Cover

Book or booklet etc. having the cover trimmed to the same size as the text.

 

Foil Stamping

Process where foil is transferred via pressure and heat. We’ve become one of the Midwest’s leading binderies for foil stamping.

 

Fold Marks

Markings that show where folds should occur which are located outside of a trimmed area.

 

Folder

Machine used to fold signatures or brochures. We have 2 Mold marathons with final fold and bump-n-turn capabilities.

 

Folio or Page Number

Number of pages at top or bottom,

 

Font

Characters that make up a typeface and size.

 

Form Rollers

The rollers that come into direct contact with the plate of a printing press.

 

Four Color Printing

Usually means process printing (CMYK).

 

Free Sheet

Paper that is free from wood pulp.

 

Full Color

Term that represents printing in CMYK.

 

Gang or Ganging

Grouping multiple jobs or forms on same press sheet.

 

Gather

To assemble sections into single copies of complete sets for binding. Need collating or gathering done? Post Press Specialties can help with their advanced high-speed vacuum feed collating lines.

 

Ghosting

Noticeable difference in density of ink in certain areas next to larger solid areas due to ink rollers running out of capacity to carry enough ink.

 

Gas Ghosting

Image from one side of sheet showing through to other side due to ink gasses being trapped.

 

Gilding

Treating Gold leaf edges of books with a liquid agent and made permanent with burnishing tools.

 

Graduated Screen

An area of image where halftone dots range continuously from one % to another gradually.

 

Grain

Direction of fibers in a sheet of paper.

 

Gripper

Metal fingers that hold each sheet of paper as it passes through each unit of the printing press. Not to be confused with Ronald Reagan’s character, “The Gipper”.

 

Gripper Edge

The side of the paper that the grippers hold to run through the press.

 

Gate Fold

Fold where both outside edges fold into the middle thus creating a gate. Need single or double gate folds? Call Post Press Specialties at 816-257-1919.

 

Guillotine Cutter

Machine that trims paper excess.

 

Gutter

Space between pages in the printing sheet.

 

Hairline Register

Very tight register which is the thinnest of the standard printers’ rules.

 

Halftone

Tone graduated image composed of varying sized dots or lines to make a image or picture.

 

Halftone Screen

Ruled right-angled lines, used to translate the full tone of a photo to the halftone dot image required for printing.

 

Head Margin

The margin between the top of the printed copy and the trimmed edge.

 

Hickies

Imperfections in presswork due to dirt on press, in ink or in paper.

 

High Bulk Paper

Stock that is thicker than normal in relation to its basis weight.

Highlights

The lightest tones of a photo, printed halftone or illustration.

 

Hot Melt

An adhesive used in the binding process.

 

House Sheet

This is a term that refers to a paper that a printer keeps on hand in his shop.

 

IBC

Inside back cover.

 

IFC

Inside front cover.

 

Illustrator

Graphic Software.

 

Image Area

Area of the printing plate that carries the ink and prints on paper.

 

Image Setter

High resolution output device for producing film from electronically generated page layouts.

 

Imposition

Arrangement of pages so that they print correctly once folded they are in paginated order.

 

Impression

Product resulting from one cycle of printing machine where image is transferred to paper.

 

Indicia

Printed information to replace stamp.

 

Ink Fountain

The well which holds ink and distributes in to the inking rollers.

 

Ink Holdout

Ability of paper to not allow absorption on ink into paper.

 

Inkjet

Type of proofing process or low quality production machine.

 

Italic

Type that is slanted body forward.

 

Jacket

The paper cover that goes over a hardbound book.

 

Jog

To vibrate a stack of finished pages so that they are even.

 

Jogger

Vibrating platform that evens up the edges of stacks of paper.

 

Kerning

The measure of space between letters.

 

Kiss Cut

A light die cut that cuts through first layer but leaves base substrate uncut.

 

Laid Finish-

A parallel lined paper that has a handmade look.

 

Layout

A dummy that shows the placement of all the elements.

 

Leading

Space between the lines of type.

 

Letterpress

Printing that utilizes ink raised surfaces to create the image. The imprint is made by pressure. Letterpress is one of the services Post Press Specialties does best. kiss-cutting, perforating, embossing and numbering are just a few of the letterpress services we provide.

 

Line Copy

Any copy that can be reproduced with out the use of halftone screens.

 

Linen

A paper that copies the look and texture of linen cloth.

 

Lithography

The process of printing the utilizes flat inked surfaces to create the printed images.

 

M Weight

The actual weight of 1000 sheets of any given size of paper.

 

Magenta (M)

Also one of the primary colors (CMYK).

 

Make Ready

Process of adjusting final plate on the press to put work in register.

 

Match Print

Photographic proof made from color flats to form a composite proof showing color quality this is now done digitally.

 

Matte Finish

A coated paper finish that has very little reflection of light or dull finish.

 

Mechanical

A term used to describe finished artwork that is camera ready for reproduction, including all type, photos, illustrations.

 

Moiré

An undesirable halftone pattern produced by the incorrect angles of halftone screens.

 

Mottle

A term used to describe spotty or uneven ink absorption.

 

Natural

Papers that have a color similar to cream, off white or ivory.

 

Negative

Film that contains the same images s the original print, except that all colors and shades are reversed, becoming obsolete.

 

OBC

Outside back cover.

 

OFC

Outside front cover.

 

Offset

The most commonly used printing method. The image is transferred from plate to blanket to impression cylinder to paper. Thereby the image is being offset.

 

Offset Paper

A term used for uncoated paper stock. Post Press Specialties can work with all kinds of offset sheets.

 

Offshore Paper

Any papers made outside the US and Canada.

 

On Demand Printing

Printing done to meet immediate demand needs.

 

Onionskin

A light bond paper used for typing. It is very uncommon these days.

 

Opacity

Ability to prevent two sided printing from showing side to side.

 

Opaque

A quality of paper that allows little light to pass through.

 

Opaque Ink

Ink that completely covers through which light cannot shine through.

 

Over Run

Surplus of quantity ordered.

 

Overhang Cover

A cover of a book that extends over the trimmed signatures it contains.

 

Overprinting

Any printing that is done on an area that has already been printed.

 

Parallel Fold

All folds are parallel to each other. If you have job that requires parallel folds, give Post Press Specialties a call at 816-257-1919.

 

Parchment

A hard finished paper that emulates old paper.

 

Parent Sheet

A sheet that is larger than the cut stock.

 

Perf Marks

Markings usually dotted lines showing where the perforations should occur.

 

Perfect Binding

A term used to describe the binding process where the book makes a squared spine. Perfect Binding is one of things Post Press does best.

 

 

Perfecting Press

A printing press that prints on both sides of the page in a single pass.

 

Perforating

Punching small holes or slits in a sheet of paper to facilitate tearing along a desired line. Call Post Press, Kansas City’s largest bindery for your next perforating job.

 

Pica

Standard of measurement, 1/6 inch. 1 pica = 12 points 72 points = 1 inch.

 

Picking

When the tack of ink is stronger than the surface strength of the paper, some lifting of the paper surface occurs; this is referred to as picking.

 

Plate

Reproduction of type or cuts in metal, plastic, rubber, or other material, to form a plate bearing an image that can be transferred.

 

Plate Cylinder

The cylinder on the printing press on which the plate is mounted.

 

Plate Making

Making a printing plate.

 

Plate Setter

Machine that images plates directly from digital file.

 

Point

A measurement unit equal to 1/72 of an inch. 12 points to a pica, 72 points to an inch.

 

PPI

Pixel per inch.

 

Premium-

Any paper that is considered better than #1 by its manufacturer.

 

Primary Colors

In printing the four primary colors are cyan (blue), magenta (red), yellow and black.

 

Process Inks

CMYK, Cyan, Magenta, Yellow and Black that create images in full color.

 

Proof

A representation of the job given to the customer that should represent final product-this is the last stage before plating.

 

Quark

Graphics Software

 

Rag Paper

Paper with a complete or partial content of cotton fibers.

 

Ragged Lift

The term given to right-justified type that is uneven on the left.

 

Ragged Right

The term given to left-justified type that is uneven on the right.

 

Ream

500 sheets of paper

 

Reducer

Any substrate that reduces the tack of ink.

 

Register

The arrangement of two or more images in exact alignment with each other.

 

Register Marks

Any cross marks or other symbols used on layout to assure proper registration.

 

Right Angle Fold

A term that denotes fold that are 90 degrees to each other. Just one of the folds Post Press Specialties can do.

 

Rub Resistance

Measure of inks ability to resist rubbing or scuffing.

 

Rubine

A pigment redder than true magenta and is used primarily in mixing other ink colors.

 

Saddle Stitching

Stitching where the wire staples pass through the spine from the outside and are clinched in the center which is only used with folded sections in four page increments. Post Press Specialties can do your next saddle stitch job efficiently and cost effectively.

 

Safety Paper

A paper that can not be altered or tampered with easily.

 

Satin Finish

An uncoated paper very similar to matte paper.

 

Score

Light indentation to help folding or tearing. Reduces or prevents cracking of folds. Want to score? Call Post Press at 816-257-1919.

 

Screen Angles

The placement of halftone screen in printing to avoid unwanted moiré patterns. Frequently used angles are black 45deg, magenta 75deg, yellow 90deg, and cyan 105deg.

 

Scumming

Ink film on paper due to lack of water balance.

 

Self Cover

A cover made out of the same paper stock as the internal (guts) sheets.

 

Sheetwise

The printing of two different images on two different sides of a sheet of paper by turning the paper by turning the page over after the first side is printed and using the same gripper and side guides on press.

 

Short Run Printing

Denotes runs with small quantities.

 

Show Through

When the printing on one side of a sheet is seen from the other side and can be helped by using a more opaque sheet.

 

Side Guide

The guides on the sides of the press that position the sheet sideways as the paper is led towards the front guides. This controls the sheet position sideways for registration.

 

Side Stitching

Stitching where the staples pass through the paper gathered upon each other and are closed on the underside.

 

Signature

Printed sheet that consists of a number of pages of a book, paginated so they will fold and bind together as a section of a book-The printed sheet after folding.

 

Slitting

A term to describe the process of cutting of printed sheets by the cutting wheels of a folding machine.

 

Spine

Back edge of a book.

 

Spiral Bind

A binding whereby a wire or plastic is spiraled through holes punched along the binding side which allows the book to lay flat. Spiral wire binding is a specialty of Post Press.

 

Spot Color

Area printed in a second color, other than black.

 

Spread

The amount of increase in size of image to create ink trap.

 

Static Neutralizer

Device on a printing press that minimizes the amount of static build up on paper as it passes through the press to enable it run faster.

 

Step and Repeat

A process of generating multiple exposures by taking an image and stepping it in a set measurement.

 

Stet

A proofreader’s symbol that indicates that the copy, which was marked for correction is actually ok.

 

Stock

A term for paper or other material to be printed. We have worked with virtually all paper stocks.

 

Super Calendaring

A machine that produces a high finished paper surface that is extremely smooth and exceptional for printing.

Synthetic Papers

Substrate not made from wood or cotton pulp. Usually petroleum based plastic materials.

 

Tack

Adhesive quality of inks.

 

Tag

A dense, strong uncoated paper stock.

 

Text

High quality uncoated paper.

 

Thermography

Raised printing used to simulate engraving, which is printed offset with resin powder and heat that melts the resin on the ink.

 

Tint

A solid screen that contains all the same % size dots.

 

Toner

Type of solid ink particles that can be black or color and used on some types of short run digital machines.

 

Tooth

The rough surfaced finish of papers such as vellum or antique (Not smooth).

 

Trapping

Spreading or overlapping of colors or images into each other to not show white.

 

Trim Marks

Marks placed on the sheet to indicate where to cut the page.

 

Uncalendared

Papers that are not smoothed by going through the calendaring press.

 

Varnish

A clear shiny material used to add gloss to printed pieces. (Also available in satin or dull).

 

Vellum

A finish of paper that is rough, and has a degree of tooth.

 

Vignette

Fade to white of illustration (A photo or illustration etc., in which the tones fade gradually away).

 

W&B

An abbreviation for work and back (Reference sheetwise/Does not change gripper).

 

W&F

An abbreviation for work and flop (Changes gripper).

 

W&T

An abbreviation for work and turn (Does not change gripper).

 

Washup

Cleaning a particular in from all of the printing elements (rollers, plate, ink fountain etc.) of a press.

 

Watermark

A translucent mark that is embossed during the papermaking process.

 

Web

The roll of paper that is used in web printing.

 

Web Press

Cylinder printing machine in which the paper is fed from a continuous reel, as opposed to sheet fed.

 

Widow

A single word or two left at the right end or a paragraph.

 

Wire Stitching or Stapling

To fasten together sheets, signatures, or sections with wire staples. We’re experts on wire-stitching and stapling. Call us at 816-257-1919.

 

Writing Paper

Another name for bond paper.

 

Xerographic Paper

Papers made to reproduce well in copy machines and laser printers.

 

Yellow (Y)

Also one of process colors (CMYK)

 

Z Fold

Brochure that is folded in the pattern of a “Z”. If you have a complex folding job, Z-fold or otherwise, call Post Press Specialties at 816-257-1919.

Post Press and Core Finishing Services

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As soon as John Warnock created the PDF file in 1991, the printing industry began to undergo immense changes. The PDF allowed the reliable transfer and exchange of documents independent of software, hardware, or any third party operating system. This had a huge impact on the way jobs were printed and finished. While Post Press Specialties has invested in the latest finishing technologies (see our Mgi Jet Varnish 3D Ifoil w/ Spot, Raised and Textured UV Capabilities and Young Shin 57” die-cutter) in order to accommodate our customers throughout this digital revolution, we have never lost sight of “core finishing services” that made us one of the Midwest’s largest binderies.

 

Here are just a few things we have been doing for commercial printers for over 25 years.

 

 

Folding

 

We like to tell our customers that they can “stop thinking in right angles”. In other words, we’ve become experts in folding printing jobs in an almost unlimited variety of ways. Not only can we do standard folds such as half, accordion, gate, French and letter folds, Post Press thrives on offering folding solutions for the most complex and difficult jobs.

 

 

Collating and Gathering

 

Need collating help? We will be happy to help. We can gather and collate all jobs, big or small. Nothing is too complex for Post press to handle. After gathering and collating we can offer the perfect binding solution when needed.

 

 

Binding

 

We’ve become experts in binding services. Here are a few of the techniques Post Press can help you with.

  • Perfect Binding: Pages are fixed to a cover or spine using glue. This process is commonly used for paperback books, magazines, telephone guides etc.
  • Saddle-stitching: Pages are bound by driving staples through the center of the spine of folded sheets. This wire binding technique is commonly used for magazines, newsletters, small catalogs, but is limited in the number of pages that can be bound.
  • Plastic Spiral Binding: a book or notebook binding in which a continuous spiral wire or plastic strip is passed through holes along one edge.
  • Wire O: A continuous wire is threaded through holes drilled or punched into a stack of sheets. Spiral binding is typically used for notebooks.
  • Loose-leaf binding: A set of holes is drilled in a stack of sheets which are then inserted into standard or customized ring binders or post binders. This binding technique is used for notebooks, presentations, financial reports, manuals or any other type of publication that require frequent updating.
  • Padding: the binding of a stack of sheets are bound using a flexible adhesive so that the sheets can easily be removed. Notepad are a typical example of padding.

 

 

Foil stamping

 

Foils can be a real “game changer” when applied to book or magazines covers. Studies show that foil stamping can add up to 45% engagement with end users. This is especially true for foils that reflect light and add a silvery or golden glow. We will be happy to show you how we can enhance your jobs.

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Die cutting

 

Have you met our new Young Shin 57” Die-cutter yet? If not, give us a call at 816-257-1919 and we’ll be happy to show you around. You’ll be astounded at what this piece of equipment can do. We can almost die cut any shape imaginable. We’ve never met a rhombus, trapezoid or decagon we didn’t like.

 

 

Gluing and Tipping

 

Need to apply an adhesive on a printed piece? Need to affix a product on a direct mail offering? Post Press can help. Our experts can provide you with the perfect solution for your next gluing or tipping project.

 

 

Post Press has been serving commercial printers for over twenty years. Call us today at 816-257-1919 and we’ll be happy to help you “finish strong”.

 

Choosing the “Perfect” Book Binding

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Picking the perfect binding option often puts designers in a bind. (Sorry, we promise we won’t saddle you with more puns.) Binding does more than just hold your print project together; it can completely change the look and feel of your product. Let’s explore the four most common binding options available and help ensure that your print project is finished the way you envisioned.

 

Saddle Stitching

Generally speaking, saddle stitching is the most affordable. Post Press Specialties have done thousands of brochures, handouts, calendars, and small catalogs that have utilized saddle stitching.

Method: Stapling printed sheets together at two or three points on the fold. It’s a cost effective, yet effective solution for simple projects without a spine.

 

Perfect Binding

Perfect binding is one of the most common methods for binding projects with a large page count or high caliper pages. If your project has over 50 pages (25 sheets), perfect binding is the way to go. Post Press specializes in perfect binding that will give your piece a high-end look and feel.

Method: A strong adhesive binds the book block to the spine, and the residual glue holds the pages together. Ideal candidates for perfect binding include large books, instruction manuals, catalogs, and magazines.

 

Wire-O Binding

Wire binding is a popular commercial book binding method, and is known by a number of different names including twin loop wire, wire-o, double loop wire, double-o, ring wire and wirebind.

Method: Users insert their punched pages onto a “C” shaped spine and then use a wire closer to squeeze the spine until it is round.

 

Plastic Comb Binding

Need binding that is flexible, durable and adjustable? Plastic comb binding might be the answer. It’s very cost effective and usually can be done quickly.

Method: Pages are first pre-punched to accommodate the plastic comb. The comb is inserted and can hold many pages. Also, you can add and subtract pages if necessary.

Post Press Specialties can help you with your next project. Call us at 816-257-1919 and we can discuss which method is best suited for your project. It’s just another way we help printers “Finish Strong”

Kansas Post Press Commercial Printing

Strengthening Relationships the Post Press Way

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Simply put, we owe most of our success to the wonderful personal relationships we’ve been able to forge with our customers. The printing industry is tough and the only way to thrive is to establish long lasting relationships built on mutual trust and goodwill. We know the challenges that commercial printers face and have based our business on helping the trade overcome manufacturing challenges with creative solutions.

 Post Press knows that a mutual appreciation of each other will result in long-term PROFITABLE relationships. How do we get to know our customer’s unique needs and wants? Here are just a few of the ways:

 Our Doors are ALWAYS Open

 At the risk of sounding like your mother, “Please come visit!” We are more than happy to show you around our plant. Haven’t met our new 57” Young Shin die-cutter or MGI Jet Varnish 3D iFoil Printer yet? Come on by and see these amazing machines. Who knows? We might even have donuts and coffee.

 Build Personal Connections

Getting to know our customers is one of our top priorities. Our sales, customer service and management teams all take pride in establishing and nurturing long lasting personal relationships. Many of our customers become not just great customers, but great friends.

We Speak the Same Language

We’ve worked with commercial printers for a long time. We know the challenges you face and have encountered the same struggles. Most importantly, we speak “printer”. Understanding exactly what a job requires from a technical perspective eliminates mistakes that can cost thousands of dollars. 

 Samples

For complicated jobs that require a little more attention, we often provide samples of what the completed work will look like. We’ve learned that a little extra attention at the beginning, can eliminate costly errors in the end. 

 Quality Control Procedures

Nobody’s perfect. Manufacturing problems can occur at any time. We take pride in discovering errors before they become big problems. We pull and maintain sheets from each stage of the job while we’re running it. 

 

We want to be your bindery. Give us a call at 816-257-1919. We’ll be happy to show you around our facility. Post Press is constantly adding new equipment and services and we would love to discuss how we can help you grow your business.

Kansas book binderies , bindery

In Honor Of Our New Die-Cutter

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Post Press is excited to announce our newest addition: a brand new Young Shin 57″ Die-Cutter. The possibilities are endless with this state of the art machine.  To get your creative juices flowing, here’s are a few great examples of how specialty die-cutting can make ordinary print pieces – EXTRAORDINARY.

from design instruct.com

15_logo_diecut_folder 16_btype_logo01_diecut_logo03_business_card_diecuts05_die_cut_medium06_popcorn_business_card

 

Got a great idea that you need help executing? We’ll be happy to help. Give us a call at 816-257-1919.

 

Kansas city binderies

Signs, Signs, Everywhere There’s Signs

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Having a great sign that not only attacks attention, but effectively markets your store or product can mean the difference between success and failure. Thankfully, throughout the years, research has shown what  are the most common characteristics of winning signage.

1. Be short and to the point – The average attention span of an American is slightly longer than a gnat’s. Seriously, if you can’t convey your message concisely, you’re risking failure. Customers are in a hurry, respect that.

2. Use Fonts that are easy to read – Don’t get too fancy. Basic easy to read fonts work best.

3. State the customers reasons to buy your product or service – Sometimes you have to tell your customers exactly why they need your product. An active voice sells better than a passive one.

4. Use the words “You” and “Yours” – These words create a sense of ownership with the customer. “You’ll be a hero with your kids if you buy Bengani’s Pizza.”

5. Less is more – People respond better when the message is simple. This is especially true of billboard advertising. If your potential customer is traveling at 65 miles per hour, you better not waste time. Studies have shown that billboards with more than ten words often don’t perform well.

6. Test your sign – Make a mock of your sign and have co-workers, friends and customers give their opinion. Can they read it? Is the font large enough? Does the message make sense? Post Press can help you with visual enhancements such as foil stamping and three dimensional textures. Call us at 816-257-1919 and we’ll be happy to discuss options. Or fill out a contact form and we’ll get back to you.

7. Have fun – Humor is great at getting attention. Fun signs mean fun customers.

 

Check out this video:

 

 

Post Press specialties

Move Over “The Office”, Sappi Produces Comedy Lampooning Printing Insustry

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It was just a matter of time before someone produced a comedy about the printing industry. Kudos goes out to Sappi and their new web series, “Off Register”. From Sappi’s website:

Sappi Productions and The Flo Channel proudly present Off Register, the first online series inspired by the insanity printers have to deal with on a daily basis. Off Register is a totally unvarnished and uncoated look at what goes on behind the glossy world of print production. You name it, it’s here. The designers who don’t know the difference between CMYK and DKNY. The clients who need their Labrador to sign off on a press check.

Get ready to meet the entire cast of characters— Sully, the all-knowing, eye-rolling printer. Kat, the designer, who’s still trying to figure out which end of the loupe is up. And all the rest of the gang. And the best part? All the stories are inspired by real world experiences of printers across the country. After all, Off Register is really your show. So why shouldn’t they be your stories? With a little comic spice, of course.

See what happens when the ink hits the fan… on Off Register.

 

Watch all the episodes at:http://www.na.sappi.com/education/off-register