Print Finishing Concepts

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Post Press Specialties | Online Nationwide Print Finishing Servcies

Post Press and Core Finishing Services

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As soon as John Warnock created the PDF file in 1991, the printing industry began to undergo immense changes. The PDF allowed the reliable transfer and exchange of documents independent of software, hardware, or any third party operating system. This had a huge impact on the way jobs were printed and finished. While Post Press Specialties has invested in the latest finishing technologies (see our Mgi Jet Varnish 3D Ifoil w/ Spot, Raised and Textured UV Capabilities and Young Shin 57” die-cutter) in order to accommodate our customers throughout this digital revolution, we have never lost sight of “core finishing services” that made us one of the Midwest’s largest binderies.

 

Here are just a few things we have been doing for commercial printers for over 25 years.

 

 

Folding

 

We like to tell our customers that they can “stop thinking in right angles”. In other words, we’ve become experts in folding printing jobs in an almost unlimited variety of ways. Not only can we do standard folds such as half, accordion, gate, French and letter folds, Post Press thrives on offering folding solutions for the most complex and difficult jobs.

 

 

Collating and Gathering

 

Need collating help? We will be happy to help. We can gather and collate all jobs, big or small. Nothing is too complex for Post press to handle. After gathering and collating we can offer the perfect binding solution when needed.

 

 

Binding

 

We’ve become experts in binding services. Here are a few of the techniques Post Press can help you with.

  • Perfect Binding: Pages are fixed to a cover or spine using glue. This process is commonly used for paperback books, magazines, telephone guides etc.
  • Saddle-stitching: Pages are bound by driving staples through the center of the spine of folded sheets. This wire binding technique is commonly used for magazines, newsletters, small catalogs, but is limited in the number of pages that can be bound.
  • Plastic Spiral Binding: a book or notebook binding in which a continuous spiral wire or plastic strip is passed through holes along one edge.
  • Wire O: A continuous wire is threaded through holes drilled or punched into a stack of sheets. Spiral binding is typically used for notebooks.
  • Loose-leaf binding: A set of holes is drilled in a stack of sheets which are then inserted into standard or customized ring binders or post binders. This binding technique is used for notebooks, presentations, financial reports, manuals or any other type of publication that require frequent updating.
  • Padding: the binding of a stack of sheets are bound using a flexible adhesive so that the sheets can easily be removed. Notepad are a typical example of padding.

 

 

Foil stamping

 

Foils can be a real “game changer” when applied to book or magazines covers. Studies show that foil stamping can add up to 45% engagement with end users. This is especially true for foils that reflect light and add a silvery or golden glow. We will be happy to show you how we can enhance your jobs.

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Die cutting

 

Have you met our new Young Shin 57” Die-cutter yet? If not, give us a call at 816-257-1919 and we’ll be happy to show you around. You’ll be astounded at what this piece of equipment can do. We can almost die cut any shape imaginable. We’ve never met a rhombus, trapezoid or decagon we didn’t like.

 

 

Gluing and Tipping

 

Need to apply an adhesive on a printed piece? Need to affix a product on a direct mail offering? Post Press can help. Our experts can provide you with the perfect solution for your next gluing or tipping project.

 

 

Post Press has been serving commercial printers for over twenty years. Call us today at 816-257-1919 and we’ll be happy to help you “finish strong”.

 

Choosing the “Perfect” Book Binding

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Picking the perfect binding option often puts designers in a bind. (Sorry, we promise we won’t saddle you with more puns.) Binding does more than just hold your print project together; it can completely change the look and feel of your product. Let’s explore the four most common binding options available and help ensure that your print project is finished the way you envisioned.

 

Saddle Stitching

Generally speaking, saddle stitching is the most affordable. Post Press Specialties have done thousands of brochures, handouts, calendars, and small catalogs that have utilized saddle stitching.

Method: Stapling printed sheets together at two or three points on the fold. It’s a cost effective, yet effective solution for simple projects without a spine.

 

Perfect Binding

Perfect binding is one of the most common methods for binding projects with a large page count or high caliper pages. If your project has over 50 pages (25 sheets), perfect binding is the way to go. Post Press specializes in perfect binding that will give your piece a high-end look and feel.

Method: A strong adhesive binds the book block to the spine, and the residual glue holds the pages together. Ideal candidates for perfect binding include large books, instruction manuals, catalogs, and magazines.

 

Wire-O Binding

Wire binding is a popular commercial book binding method, and is known by a number of different names including twin loop wire, wire-o, double loop wire, double-o, ring wire and wirebind.

Method: Users insert their punched pages onto a “C” shaped spine and then use a wire closer to squeeze the spine until it is round.

 

Plastic Comb Binding

Need binding that is flexible, durable and adjustable? Plastic comb binding might be the answer. It’s very cost effective and usually can be done quickly.

Method: Pages are first pre-punched to accommodate the plastic comb. The comb is inserted and can hold many pages. Also, you can add and subtract pages if necessary.

Post Press Specialties can help you with your next project. Call us at 816-257-1919 and we can discuss which method is best suited for your project. It’s just another way we help printers “Finish Strong”

Kansas Post Press Commercial Printing

Strengthening Relationships the Post Press Way

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Simply put, we owe most of our success to the wonderful personal relationships we’ve been able to forge with our customers. The printing industry is tough and the only way to thrive is to establish long lasting relationships built on mutual trust and goodwill. We know the challenges that commercial printers face and have based our business on helping the trade overcome manufacturing challenges with creative solutions.

 Post Press knows that a mutual appreciation of each other will result in long-term PROFITABLE relationships. How do we get to know our customer’s unique needs and wants? Here are just a few of the ways:

 Our Doors are ALWAYS Open

 At the risk of sounding like your mother, “Please come visit!” We are more than happy to show you around our plant. Haven’t met our new 57” Young Shin die-cutter or MGI Jet Varnish 3D iFoil Printer yet? Come on by and see these amazing machines. Who knows? We might even have donuts and coffee.

 Build Personal Connections

Getting to know our customers is one of our top priorities. Our sales, customer service and management teams all take pride in establishing and nurturing long lasting personal relationships. Many of our customers become not just great customers, but great friends.

We Speak the Same Language

We’ve worked with commercial printers for a long time. We know the challenges you face and have encountered the same struggles. Most importantly, we speak “printer”. Understanding exactly what a job requires from a technical perspective eliminates mistakes that can cost thousands of dollars. 

 Samples

For complicated jobs that require a little more attention, we often provide samples of what the completed work will look like. We’ve learned that a little extra attention at the beginning, can eliminate costly errors in the end. 

 Quality Control Procedures

Nobody’s perfect. Manufacturing problems can occur at any time. We take pride in discovering errors before they become big problems. We pull and maintain sheets from each stage of the job while we’re running it. 

 

We want to be your bindery. Give us a call at 816-257-1919. We’ll be happy to show you around our facility. Post Press is constantly adding new equipment and services and we would love to discuss how we can help you grow your business.

Kansas book binderies , bindery

In Honor Of Our New Die-Cutter

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Post Press is excited to announce our newest addition: a brand new Young Shin 57″ Die-Cutter. The possibilities are endless with this state of the art machine.  To get your creative juices flowing, here’s are a few great examples of how specialty die-cutting can make ordinary print pieces – EXTRAORDINARY.

from design instruct.com

15_logo_diecut_folder 16_btype_logo01_diecut_logo03_business_card_diecuts05_die_cut_medium06_popcorn_business_card

 

Got a great idea that you need help executing? We’ll be happy to help. Give us a call at 816-257-1919.

 

Kansas city binderies

Signs, Signs, Everywhere There’s Signs

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Having a great sign that not only attacks attention, but effectively markets your store or product can mean the difference between success and failure. Thankfully, throughout the years, research has shown what  are the most common characteristics of winning signage.

1. Be short and to the point – The average attention span of an American is slightly longer than a gnat’s. Seriously, if you can’t convey your message concisely, you’re risking failure. Customers are in a hurry, respect that.

2. Use Fonts that are easy to read – Don’t get too fancy. Basic easy to read fonts work best.

3. State the customers reasons to buy your product or service – Sometimes you have to tell your customers exactly why they need your product. An active voice sells better than a passive one.

4. Use the words “You” and “Yours” – These words create a sense of ownership with the customer. “You’ll be a hero with your kids if you buy Bengani’s Pizza.”

5. Less is more – People respond better when the message is simple. This is especially true of billboard advertising. If your potential customer is traveling at 65 miles per hour, you better not waste time. Studies have shown that billboards with more than ten words often don’t perform well.

6. Test your sign – Make a mock of your sign and have co-workers, friends and customers give their opinion. Can they read it? Is the font large enough? Does the message make sense? Post Press can help you with visual enhancements such as foil stamping and three dimensional textures. Call us at 816-257-1919 and we’ll be happy to discuss options. Or fill out a contact form and we’ll get back to you.

7. Have fun – Humor is great at getting attention. Fun signs mean fun customers.

 

Check out this video:

 

 

Post Press specialties

Move Over “The Office”, Sappi Produces Comedy Lampooning Printing Insustry

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It was just a matter of time before someone produced a comedy about the printing industry. Kudos goes out to Sappi and their new web series, “Off Register”. From Sappi’s website:

Sappi Productions and The Flo Channel proudly present Off Register, the first online series inspired by the insanity printers have to deal with on a daily basis. Off Register is a totally unvarnished and uncoated look at what goes on behind the glossy world of print production. You name it, it’s here. The designers who don’t know the difference between CMYK and DKNY. The clients who need their Labrador to sign off on a press check.

Get ready to meet the entire cast of characters— Sully, the all-knowing, eye-rolling printer. Kat, the designer, who’s still trying to figure out which end of the loupe is up. And all the rest of the gang. And the best part? All the stories are inspired by real world experiences of printers across the country. After all, Off Register is really your show. So why shouldn’t they be your stories? With a little comic spice, of course.

See what happens when the ink hits the fan… on Off Register.

 

Watch all the episodes at:http://www.na.sappi.com/education/off-register

Post Press Specialties | Enhancing your Finished Print Pieces | U.S.A Company

Enhancing Your Printed Pieces to Increase Shelf Life and Response

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Let’s be honest, getting your printed piece noticed is sometimes very difficult. Consider this: Yankelovich, a market research firm, estimates that a person living in a city 30 years ago saw up to 2,000 ad messages a day, compared with up to 5,000 today. About half the 4,110 people surveyed last spring by Yankelovich said they thought marketing and advertising today was out of control.

Marketers need to take advantage of every possible strategy that will get them noticed. Today we’re going to discuss foil enhancements and how they’ve become one of the most viable ways to increase success of your printed piece. Post Press Specialties new MGI Jet Varnish 3D Spot Coater can help you attain remarkable results through foil enhancements.

Consider these findings from a study commissioned by the Foil & Specialty Effects Association:

There are many processes that can be applied to printed pieces to stimulate attraction and hold the attention of a viewer. Some of these processes have long been in existence and are a part of the branding strategy for many companies in a wide variety of product marketing categories, including food and beverage, cosmetics and grocery. Today, processes that increase visibility, stimulate attraction, hold attention, and convey an image of value are known as High-Visibility Enhancements. The list of high-visibility enhancements includes several processes and many references. These processes include embossing, specialty UV coatings and metallic finishes. 

The study outlined instances where foil enhancements increased the success and viability of marketing campaigns, such as these case studies:

Colgate® Total® Toothpaste Launch 2

  •   Product introduced in the United States with holographic foilstamped packaging in early December 1997 with a $100 millionmarketing campaign
  •   Becomes the #1 toothpaste brand in USA within four months witha 30 percent market share
  •   Altered the standard of packaging in the oral care category

Best Choice® Private Label Products 5

  •   Added gold foil stamping to its olive oil brand
  •   Retailers who stocked the new package experienced a 30-percentjump in velocity for the brand and retention of 10-15 percent thereafter. Over time, other products received packaging makeovers featuring foil stamping.
  •   Sales for parent company Associated Wholesale Grocers, Inc. from 2004 to 2008 increased by nearly 50 percent.
  •   A 2006 survey commissioned by the Private Label Manufacturers Association reported that 57 percent of respondents said packaging for private label brands is just as good as the packaging for national brands.
  •   Best Choice® products are the test subjects in the study described within this white paper.

Gillette® MACH3® Razor Launch 3

  •   Product introduced with overprinted/foil stamped graphics in 1998
  •   Becomes the #1 selling razor in the USA and Europe within sixmonths despite a premium price tag that many critics believed wastoo high

Perhaps the most significant finding was how the use of foil enhancements increased the perception of security and quality in the marketplace:

It is the conclusion of the research team that this was a very thorough and effective pilot study. There are clear advantages to foil stamping on packaging, in terms of attracting attention faster and retaining attention on packaging longer than identical packages without foil stamping. Through these tests, it is also the hypothesis of the research team that foil stamping increases sales, but this will need to be quantified through a study specific to tracking sales.

Overall, this pilot experiment clearly indicates that foil stamping on packaging provides real benefits concerning consumer attention on packaging. Additional studies are recommended to confirm these results and explore other potential benefits of visual enhancement techniques on packaging.

The Foil & Specialty Effects Association estimates that high-visibility enhancements are found on less than 10 percent of printed items. What impact do those enhancements have on shelf presence? Find out by reading the entire study here on the Post Press News Blog.

By providing state-of-the-art post press services, Post Press Specialties has become a valuable resource to commercial printers everywhere. Contact us today and we’ll be happy to discuss how we can help you provide your customers a profound competitive advantage.

 

 

Post Press Specialties | Self Mailers, Bulk Mailing, Online Services | Nationwide

Self-Mailers: The Do’s and Don’ts

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The 2015 DMA Response Rate Report has come out and shows that, on average, direct mail achieves a 3.7% response rate with a house list, and a 1.0% response rate with a prospect list. Not bad, in fact, direct mail has an open rate that’s almost 6x better than most digital response channels.

While those stats are pretty good, direct marketing professionals are always looking for ways to get “the envelopes opened”. That’s why more and more direct mail campaigns are “self-mailers”.

 

imgres-4Simply put, a self-mailer is any mailing that is completely self-contained and doesn’t require an envelope. A postcard is a self-mailer. So is a catalog. In fact, there are hundreds of kinds of self-mailing pieces or formats you can use. Obviously, self-mailers eliminate the “get the envelope opened problem.”

 

Here are a few reasons why a self-mailing piece might be a great option:

 

$$$$$

Perhaps the greatest advantage of a self-mailer is the cost. Self-mailers eliminate quite a bit of printing. Obviously you’ll save on the envelopes, but also on all the collateral that goies in the envelope.

 

YOUR MESSAGE CONVEYED IMMEDIATELY

A well designed self-mailer gets your message across immediately. There are no pesky envelopes to get in the way.

 

PERFECT CALL TO ACTION

Self-mailers work best when there is a clear call to action. Subtle selling is where the self-mailer shines. Driving traffic to a website, getting new subscribers for a mailing list or inviting prospects to an open house are perfect for the medium.

 

DON’T DO TOO MUCH

Don’t use a self-mailer to convey a complex message. The self-mailer should be used when the sales message is short and sweet.

 

TIPS FOR COPYWRITERS

Some general tips when writing and designing a self-mailer:

* Make the call-to-action clear and compelling on the front panel.

* Make it newsworthy!

* Always use captions for all images. Space is limited, don’t waste an opportunity to sell.

* Testimonials and great product reviews work great! Make ‘em short!

* Have you won any awards? Perfect opportunity to brag.

* Coupons, coupons and more coupons. Don’t forget to create immediacy by including an expiration date!

* The offer is just as important as the product.

Post Press Specialties are experts in self-mailers. Call us today at 816-257-1919 and we’ll be happy to discuss your upcoming project.